An Examination of Pricing Strategy and Its Effect on Small and Medium Scale Profitability

An Examination of Pricing Strategy and Its Effect on Small and Medium Scale Profitability TITLE PAGE                                                             Certification Dedication Acknowledgment Table of Content List of Tables ABSTRACT CHAPTER ONE: INTRODUCTION 1.1    Background of the study 1.2    Statement of the problem 1.3    Objective of the study 1.4    Research question 1.5    Significance of the study 1.6    Scope of the study 1.7 Limitation of the study 1.8 Definition of terms CHAPTER TWO: REVIEW OF LITERATURE 2.1    Conceptual framework’ 2.2    Theoretical Framework CHAPTER THREE: RESEARCH METHODOLOGY 3.1    Introduction 3.2    Research Design 3.3    Population of the...

A Critical Assessment of the Influence of Strategic Planning on the Success of SMES in Enugu State

A Critical Assessment of the Influence of Strategic Planning on the Success of SMES in Enugu State  CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Small and medium-sized firms (SMEs) play an important economic role in Nigeria, and Nigerian economic planners have acknowledged their relevance in economic growth (Berry 1998). Because micro and small size firms are accelerators for socioeconomic growth, the government has prioritized SMEs as a means of fostering larger engagement in the private sector. SMEs are a means for achieving national microeconomic goals such as job creation at a low investment cost and apprenticeship training expansion (Balasundaram 2009). In Nigeria, SMEs employ 64 percent of the labor force and generate more than 18 percent of the country's GDP (GDP). This sector accounts for more than 85 percent of all...
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