PROLIFERATION OF RADIO STATIONS AND ITS IMPLICATION FOR MEDIA PERFORMANCE.

ABSTRACT

This study examine the Proliferation of Radio Stations and its Implication for media Performance using Ray Power FM 100.5 , Alagbado (private radio), Eko FM, 89.7 Ikeja (state radio) and  FRCN 6090 Lagos (Federal radio) as case study. Therefore, the growth of radio stations in Nigeria have brought both negative and positive impacts on the people especially with the opportunity to listen to multiple broadcasting stations of their choice unlike in the past when government monopolized the broadcast industry, although deregulation has also made National Television Authority (NTA) and Federal Radio Corporation of Nigeria (FRCN)to decentralize its stations across the states of federation while private media has also multiplied. Survey research method was adopted and 150 copies of questionnaires were printed and distributed to 150 respondents selected in which 140 copies were returned. It is also evident that the growth has brought lots of improvement to the media performance in terms of effective competition therefore enable people to have access to good programme and access to multiple sources of information leaving them with opportunity to make choice of the available media. it serves the empowerment role as many graduate of communication, media and mass communication were contained through the establishment of radio station. Many respondents strongly agreed that proliferation of radio stations in Nigeria is a blessing of which its future especially in this digital era is considered to be very bright. It is recommended that government to through its regulatory agency the NBC; watch closely the industry so as to ensure that operators do not deviate from the avowed national objectives of broadcasting.