Customers Perception Of GSM Interruptive Advertisement In Nigeria: A Study Of GSM Users In Abraka

ABSTRACT

This study investigated the impact of political advertising during the 2015 governorship election in Delta State. The research objectives include to determine the political messages and to ascertain the challenges of political advertising. The survey method was employed while the questionnaire was research instrument. A total of 120 respondents who were randomly selected were used. Data were analysed using simple percentage and frequency tables. The findings show that many people are politically inclined to use the political advertisement to woo electorates. This emphasized that political advertising is trusted by the electorates. Political advertisement provides opportunities for Nigeria politicians to have a wider coverage of the electorates. The study recommends that political advertising agencies should ensure that the advertisements reflect the basic need of the people so as to draw public attention and motivate them to make favourable voting decision. Politicians should use political advertising as a way to high light their unique selling points as it is the most captivating message in advertisement.

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