The Effect Of Good Communication Model On Company Practice
CHAPTER ONE
1.0 INTRODUCTION
- BACKGROUND OF THE STUDY
Communication involves not merely the transfer of information, ideals, facts and advices to other person or persons but, most importantly, it involves the understanding of the idea transmitted, so that they can act on it in the direction intended. Thus, if a reprimand is intended to remind somebody of the rules, to improve behaviour and not to build up resentment, then it is important to know how, when and what is communicated.
According to Dunham et al (1989:528) Nongo, (2005:139), effective communication takes place when the information or massages received matches the information the sender intends to transmit. Since managers execute the management process of planning, organizing, directing and controlling through personnel to achieve the goals of the organization, it means that managers must communicate to be able to perform their managerial work that results to the attainment of the goals of the organization.
Without communication managers cannot implement the management process, hence the goals of the organization cannot be effectively achieved. It is through information exchange that managers become aware of the needs of customers, client, public, victims and stakeholders the availability of suppliers, the claims of stockholders, the regulations of the government and the concerns of the community.
Today, it is not uncommon to find most Nigerian managers treating communication process and intended messages as ordinary issues that do not require proper attention and time of the manager. This has made organizations/firms to loss so much time and resources in trying to correct the Content of messages, policies, and instructions meant to achieve organizational goal.
- STATEMENT OF THE PROBLEM
Communication in Organization is difficult and subject to misunderstanding because the message is often complex; transmission and reception conditions are poor; and differences separate sender and receiver.
These problems arise from the fact that we are working with much more intricate methods, ideas, and situations than we were in the past. Managers in the organization accommodate information more than they can cope with which normally lead to communication breakdown, and time and resources are wasted in the course of explaining some of these ideas.
The complexity of a message relates to conflicts about the content, the difficult nature of the subject, difficult working conditions and noise that are inherent in our working environment.
The advanced communications capabilities that complicate the problems words come to have difficulty terminologies and even where the words seem to mean the same; there are slight differences in connotation. A directive that seems perfectly clear to an entire nursing staff may seem confusing to an administrator or an auditor. A very specific informative laboratory methodology may be hopelessly confusing to a purchasing agent. Often, these confusions are not technical but rather semantic. These to a large extent affect efficiency in the work place and make it even more difficult for managers to achieve goals.
- OBJECTIVE OF THE STUDY
- To examine the relevance of communication to the operational efficiency of Nestle Nigeria Plc
- To ascertain the various means/methods of communication that a manager could use to improve process efficiency in Nestle Nigeria Plc.
- To examine the various challenges that managers face in communicating with the different sections and workers within Nestle Nigeria Plc
- RESEARCH QUESTIONS
- What relevance does communication has to the operational efficiency of Nestle Nigeria Plc?
- What methods and means of communication can a manager use to improve efficiency of Nestle Nigeria Plc?
- What challenges do managers face in trying to communicate with the different sections and workers in Nestle Nigeria Plc?
- RESEARCH HYPOTHESES
Ho1: Communication is not relevant to the operational efficiency of Nestle Nigeria Plc.
Hi1: Communication is relevant to the operational efficiency of Nestle Nigeria Plc.
Ho2: There are no methods and means of communication a manager can use to improve the process efficiency of Nestle Nigeria Plc
Hi2: There are methods and means of communication a manager can use to improve the process efficiency of Nestle Nigeria Plc
Ho3: There are no challenges faced by managers in trying to communicate with different sections and workers in Nestle Nigeria Plc
Ho3: There are challenges faced by managers in trying to communicate with different sections and workers in Nestle Nigeria Plc
- SCOPE OF THE STUDY
This study on the impact of communication on organizational efficiency covers only Nestle Nigeria Plc, and it covers the period of 5 years from 2011-2016.
The aspect of communication covered is organizational communication in which the methods and means of communication used, the challenges managers face in trying to communicate and the relevance of communication to organization shall be examined.
- SIGNIFICANCE OF THE STUDY
This study at the end of this research will be important to the general public/government as it will bring out a true picture of the world of organizational communication to enable people present ideas clearly and persuasively.
The study will also enlightens management /managers of an organization on the best methods and means of communication to use thereby reducing incidence of inter-personal conflicts and rumour mongering and create an open organization in the interest of developing creativity and self-control among organization members.
Again, this study will be important to employees of Nestle Nigeria Plc because it will put a challenge on them as regards what to do if the organizations aims and objectives are not achieved and makes appropriate plans to improve on performance so that the goals and objectives of the organization can be achieved.
To the stakeholders of Nestle Nigeria Plc, this study will provide relevant information to assist them to make re-assessment of their interest in a case, whether to close a file case based on lack of information due to weakness in communication channels or to continue in order to ascertain justice for victim sand and punish/fine offenders.
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