Consumer Preferences and Demand for Livestock Products in Kano Metropolis, Nigeria
Consumer Preferences and Demand for Livestock Products in Kano Metropolis, Nigeria
ABSTRACT
This study investigated consumer preferences and demand for livestock products in Kano Metropolis, Nigeria, specifically the demand and preference rankings for different attributes of milk and meat products. The survey was conducted among 384 consumer households from eight local government areas of Kano Metropolis. Factor analysis and cluster analysis were used to identify market segments based on consumer preferences, behaviour and lifestyles. Differences between segments were analyzed. Preference ranking for different brands of milk from the study showed that, other things being equal, the most preferred and regularly consumed milk was powdered full cream which was considered the most tasty and nutritious. The socio-economic...