The campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media.
The right of women have been severally abused and neglected. Women have been relegated to the background and kept about from the scheme of things simply because of unorthodox beliefs. today, some women have been forced to accepts that their major role should be in the kitchen.
Today, women in Nigeria are quickly realizing their supposed role in the society. More educated women are now speaking out against the injustice being meted out to the women folks. At that point, thermal which the mass media is supposed to play comes in. as a good agent of socialization, the mass media which concepts the radio, television and the press is expected to champion the campaign for women employment.
Being the case, I researched and evaluated the attitudes, contributions and problems of the mass media towards this direction. I also gave useful suggestions on how best the mass media should go in order to succeed in this worthy campaign for women employment.
COVER PAGEÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â I
TITLE PAGEÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â II
APPROVAL PAGEÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â III
DEDICATIONÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â IV
ACKNOWLEDGEMENTÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â V
ABSTRACTÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â VI
TABLE OF CONTENTÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â VII
CHAPTER ONE
INTRODUCTIONÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1
1.1Â Â Â BACKGROUND OF THE STUDYÂ Â Â Â Â Â Â Â Â Â Â Â 3
1.2Â Â Â STATEMENT OF THE PROBLEMÂ Â Â Â Â Â Â Â Â Â Â Â 6
1.3Â Â Â OBJECTIVE OF THE STUDYÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 7
1.4Â Â Â SIGNIFICANCE OF THE STUDYÂ Â Â Â Â Â Â Â Â Â Â Â 8
1.5Â Â Â RESEARCH QUESTIONÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 9
1.6Â Â Â RESEARCH HYPOTHESES, CONCEPTUAL AND OPERATIONAL DEFINITIONSÂ 9
1.7Â Â Â ASSUMPTIONSÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 12
1.8Â Â Â LIMITATION OF THE STUDYÂ Â Â Â Â Â Â Â Â Â Â Â 12
CHAPTER TWO
LITERATURE REVIEWÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 14
MASS MEDIA’ CONTRIBUTION               17
2.1Â Â Â ROLE OF RADIO Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 17
2.2Â Â Â TELEVISION AND WOMEN EMPOWERMENTÂ Â Â Â Â Â 19
2.3Â Â Â THE PRESS AND WOMEN -EMPOWERMENT CAMPAIGNÂ Â Â Â Â Â Â Â Â Â Â Â 20
2.4   NEED FOR WOMEN EMPLOYMENT CAMPAIGN.   22
2.5Â Â Â PROBLEMS HINDERING THE MASS MEDIA IN ITÂ CAMPAIGN IN SUPPORT OF WOMEN- EMPLOYMENTÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 25
2.6   SUMMARY OF LITERATURE REVIEW.         26
CHAPTER THREE
3.1Â Â Â RESEARCH METHODÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 27
3.2Â Â Â RESEARCH DESIGNÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 28
3.3Â Â Â RESEARCH SAMPLEÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 28
3.4Â Â Â POPULATION OF THE STUDYÂ Â Â Â Â Â Â Â Â Â Â Â 29
3.5Â Â Â SAMPLING TECHNIQUESÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 30
3.6Â Â Â MEASURING INSTRUMENTÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 30
3.7Â Â Â DATA COLLECTIONÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 30
3.8Â Â Â DATA ANALYSISÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 31
3.9Â Â Â EXPECTED RESULTSÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 32
CHAPTER FOUR
DATA ANALYSIS AND RESULTÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 33
4.1Â Â Â DATA ANALYSISÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 33
4.2Â Â Â RESULTÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 46
CHAPTER FIVE
5.1Â Â Â CONCLUSIONÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 51
5.2Â Â Â SUMMARY AND RECOMMENDATION
5.3Â Â Â QUESTIONNAIREÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 53
5.4Â Â Â BIBLIOGRAPHYÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 60
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