AN ASSESSMENT OF PUBLIC RELATIONS STRATEGY AS A TOOL TO PROMOTE GOVERNEMENT POLICIES TO THE CITIZENRY; THE PRACTICE OF ANAMBRA STATE GOVERNMENT
ABSTRACT
The research provides a theoretical and conceptual assessment of public relations strategy as a tool to promote government policies to the citizenry; it appraises as a case study the practice of the Anambra State Government. The research elucidate the concept of public relations, its functions, significance and strategies as it can be applied to implement and accelerate government policies to the benefit of the citizenry.
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