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ABSTRACT

This study examined the causes of the reduction in the enrolment of business education in Senior High Schools in the Cape Coast Metropolis. The descriptive survey research design was used in this study. In all, 127 business students from three schools formed the sample size for the study. The instruments used to collect data were questionnaires. The study revealed that parents’ expectations for their wards, their occupation, perceptions about business studies, educational level and income level are factors that influence students’ choice of business studies as a course of study. In addition, it was discovered that students’ perceptions about business as a course of study also influence the choice of business as a course of study. It was revealed that students perceive business studies as a course which is not too boring, it is not meant for mathematically inclined students, relates to daily life activities and is not difficult to pass, and the subject is not reserved only for males. Lastly, it was discovered that career choices factors such as; theexistence of wider choice of attractive careers in the world, poor labour conditions for business studies products, low job availability for business studies products and low earnings for business studies products are factors inhibiting students from pursuing business as a course of study. It is recommended that the various companies or organizations should provide better conditions of service.

TABLE OF CONTENTS

Page

DECLARATION                                                                   ii

ABSTRACT                                                                               iii

ACKNOWLEDGEMENTS                                                                   iv

DEDICATION                                                                                 v

LIST OF TABLES ix

CHAPTER ONE: INTRODUCTION 1

Background to the Study                         1

Statement of the Problem   3

Purposes of the Study                     5

Research Questions                               5

Significance of the Study                                   6

Delimitation of the Study                                       6

Limitations of the Study                                   7

Organisation of the Study                                       7

CHAPTER TWO: LITERATUREREVIEW 9

Introduction 9

Conceptual Review   9

History of business education   9

Parental factors causing reduction in the enrolment of business

education   10

Students perceptions about business as factors causing reduction in

theenrolment of business education 12

Career choice factors causing reduction in the enrolment of business

education   13

Empirical Review 15

Parental factors causing reduction in the enrolment of business education 15

Students perceptions about business as factors causing reduction in the

enrolment of business education 18

Career choice factors causing reduction in the enrolment of business

education         20

Chapter Summary                     23

CHAPTER THREE: RESEARCH METHODS

Research Design                                 25

Population                                   26

Sample and Sampling Technique                 27

Research Instruments                                     28

Data Collection Procedure                       29

Data Analysis Procedure                               30

CHAPTER FOUR: RESULTS AND DISCUSSION

Introduction                                                             31

Background Data of Respondents                             31

Research Question One 33

Research Question Two 37

Research Question Three 42

CHAPTER FIVE:   SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

Overview of the Study 46

Summary         46

Key Findings         46

Conclusions                       48

Recommendations   49

Suggestions for Further Research       50

REFERENCES                           51

APPENDICES 61

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