COMPARATIVE ANALYSIS OF PERFORMANCE OF GOVERNMENT AND PRIVATELY OWNED BROADCASTING MEDIA ORGANIZATION

Abstract

The research comparatively analyzes the performance of government owned and privately owned broadcasting media organization with a study of FRCN and Raypower Radio stations Enugu). To achieve this, the survey method was adopted as the research method while the instrument of data collection was the questionnaire. The sample size was drawn using the stratified sampling technique. Two hypothesis tested were accepted leading to the conclusion that the emergence of private broadcasting media in Nigeria improves broadcasting generally and that the entrance of private broadcasting is a challenge to government owned broadcast media in Nigeria to a great extent. The researcher recommends among others that private individuals should enter into broadcast media ownership in order to further improve broadcasting in Nigeria especially in the rural areas (rural broadcasting).

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