Consumer attitude towards made in Nigerian products (a study of Aba made leather works)

Abstract

This project covers a study of Aba made leather works in Abia state. Chapter one gives account of the background of the study, historical background of the study, scope of the limitations, and definition of terms. Chapter two covers the Review of related literature, the theory of consumer behavior Attitude and attitude change and the purchase decision. Chapter three is all about research methodology, sources of data collection, study population instruments used in collecting data and data analysis techniques. Chapter four covers the presentation and analysis data. Finally, chapter five gives the summary, finding, recommendation and conclusion reference appendix. …

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