DESIGN ANALYSIS OF CONSUMER PERCEPTION AND RESPONSE RATE TO LOCALLY MADE TEXTILE MATERIALS IN MAJOR BUSINESS DISTRICTS IN NIGERIA

CHAPTER ONE

1.0   INTRODUCTION 

1.1        Background of the study

1.2        Statement of problem

1.3        Objective of the study

1.4        Research Hypotheses

1.5        Significance of the study

1.6        Scope and limitation of the study

1.7       Definition of terms

1.8       Organization of the study

 

 

CHAPETR TWO

2.0   LITERATURE REVIEW

 

CHAPETR THREE

3.0        Research methodology

3.1    sources of data collection

3.3        Population of the study

3.4        Sampling and sampling distribution

3.5        Validation of research instrument

3.6        Method of data analysis

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS AND INTERPRETATION

4.1 Introductions

4.2 Data analysis

CHAPTER FIVE

5.1 Introduction

5.2 Summary

5.3 Conclusion

5.4 Recommendation

Appendix

 

 

ABSTRACT

This study is on design analysis of consumer perception and response rate to locally made textile materials in major districts in Nigeria. The total population for the study is 200 consumers from Apapa, Lagos state. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made civil servants, businessmen, businesswomen and students were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies

CHAPTER ONE

INTRODUCTION

• Background of the study

The preference among Nigerians for foreign made goods is both alarming and disturbing especially when considered in the light of its effect on local industries. The general notion among some Nigerians is that locally made goods are inferior to imported and foreign made goods in terms of quality and performance to the extent that some local manufacturers have resorted, in a bid to remain relevant, to claiming a foreign origin for their products. As our society undergoes rapid changes and becomes more affluent, newer social forces make consumers spend a greater part of their income in ways remarkably different from what took place in the past. Consumers want the advantage of the affluent and latest services that technology and business can offer (Achumba, 1996).

Textile refers to the malting of cloth. A fibre is a pliable hair-like structure of length which is the building block of fabrics while a fabric is a finished product of textile, (Margil 1988). The most common uses of textile products are apparel and home furnishing. Besides these uses, textiles are indispensable to industry, agriculture, transportation, space exploration, health services and other areas, (Macfoy 1992). Textiles in the form of clothing is among the three basic needs of Man after food and shelter. Attitudes as expressions of feelings, thoughts and behaviours depend on the individuals. Attitudes are often learned from family and peer groups, (Marshall, 2000). The author further elaborated that with maturity, attitudes are included over time by societal and educational experiences. It was also noted that attitudes about clothing tend to focus on comfort, utility, conformity, economy, fashion, self-expression and status. Mashall, Jacltson, Stanley, Mary, and Touchie (2000), further stated that the concept of attitude has been divided into three components. They are affective, cognitive and behavioural. The affective component refers to emotional feelings one has about an object or entity. Fabric choices can create a wide variety of feelings or emotions. The cognitive aspect of attitude focuses on the beliefs held about fabric. A person in any believe that textile fabric is important but must be tolerated because of the dictates of the society. Someone else may feel that textile fabric is the key to social status and that by acquiring an impressive designer wardrobe, they will gain status and recognition. The behavioural component of attitude is inferred from what the person actually does. A teen may stay home from a party because she does not have the right dress. Attitudes are expressed by the types of textile fabrics and the behaviour exhibited while wearing that fabric. Self-confidence is linked with textile fabrics selected. This is why people dress neatly when attending interviews or some important occasions, (Marshall 2000). The distinction between the affective, cognitive and behavoural components of attitude should be emphasized because according to Deaux and Wrightman (1988), these three components of one person’s attitude do not always match those of the same attitude held by another person.

The foreign textiles (Swiss-made, china made, Indian made, Korean made and Holland made) has dominated the Nigerian textile market. Imported textiles are of high quality and highly price. The majority of the middle and 12 upper class citizens use foreign textiles for their clothing. Nigerian made textiles is patronized by the lower class citizens only due to its lower cost and cannot afford the highly priced foreign textiles. Recently the Nigerian Government banned imports of all printed fabrics in order to protect its own ailing industry. The number of local textile factories in Nigeria fell to just 40, a quarter of the number in the mid 1980s. The government said it took the decision in order to protect the market against dumping when exported goods are sold below their normal value. It’s a matter of the survival of Nigeria. We, Government officials, will now wear made in Nigeria textiles” said Jerry Gana, the then information minister (http: //news/bbc. Co.UK/2/hi/business)

• STATEMENT OF THE PROBLEM

A major problem that has bedeviled Nigeria in her effort to develop her industrial sector is the apparent preference by Nigerians for foreign made goods. The most immediate manifestation of this problem is the seemingly intractable problem of smuggling in the face of various attempts by governments of Nigeria to curtail the indiscriminate importation of consumer goods. Some of the major attempts to check this discrimination against locally made goods include the ban on certain imports, the concerted promotional appeals to Nigerians to patronize Nigerian made goods in radios and televisions. In spite of these. And other efforts, the problem has largely remained unsolved. The consequence has been a decline in various local industries, with the most adversely affected being the textile industry. Employment in this industry decreased from 137,000 jobs in 1997 to 57,000 in or by almost 58 percent in a period of seven years. The figure has gone further down between 2003 and 2004. This problem is compounded by the wholesale and uncritical adoption of the world trade organization (WTO) rules by the despotic Abacha military dictatorship in 1997. The situation remained unchanged even during the regime of General ABUBAKAR Abdulsalam. (Vanguard, 08/04/2006). 14 Poor quality of locally manufactured goods and snub appeals contribute to the problem of the textile industry in Nigeria. Some locally manufactured, goods are inferior in quality compared with their foreign counter parts. No amount of patriotic slogans about made in Nigeria goods has been able to correct this trait in Nigerian consumers. It has persisted to the extent that many retailers in Nigeria use the foreign tags or labels as a selling tool especially in justifying high product prices

• OBJECTIVE OF THE STUDY

The objectives of the study are;

1. To identify the reasons for preferences of consumers in Nigeria for foreign made textiles to locally made textiles.
2. To identify the problems being faced by consumers in choosing between foreign and locally made textile materials.
3. To ascertain whether consumer have negative perception about locally made textile
   • RESAERCH HYPOTHESES

For the successful completion of the study, the following research hypotheses were formulated by the researcher;

H₀: there are no problems being faced by consumers in choosing between foreign and locally made textile materials.

H₁: there are no problems being faced by consumers in choosing between foreign and locally made textile materials

 H₀²: consumer have negative perception about locally made textile

H₂: consumer have positive perception about locally made textile

• SIGNIFICANCE OF STUDY

The study will be very significant to students, ministry of commerce and the general public. The study will give a clear insight on design analysis of consumer perception and response rate to locally made textile materials in major business district in Nigeria. The study will also serve as a reference

 

• SCOPE AND LIMITATION OF THE STUDY

The scope of the study covers design analysis of consumer perception and response rate to locally made textile materials in major business district in Nigeria. The researcher encounters some constrain which limited the scope of the study;

1. a) AVAILABILITY OF RESEARCH MATERIAL: The research material available to the researcher is insufficient, thereby limiting the study
2. b) TIME: The time frame allocated to the study does not enhance wider coverage as the researcher has to combine other academic activities and examinations with the study.

1.7 DEFINITION OF TERMS

CONSUMER: a person who purchases goods and services for personal use.

PERCEPTION: Perception is the organization, identification, and interpretation of sensory information in order to represent and understand the presented information, or the environment

TEXTILE MATERIAL: A textile is a flexible material consisting of a network of natural or artificial fibers. Yarn is produced by spinning raw fibres of wool, flax, cotton, hemp, or other materials to produce long strands. Textiles are formed by weaving, knitting, crocheting, knotting or tatting, felting, or braiding

1.8 ORGANIZATION OF THE STUDY

This research work is organized in five chapters, for easy understanding, as follows

Chapter one is concern with the introduction, which consist of the (overview, of the study), historical background, statement of problem, objectives of the study, research hypotheses, significance of the study, scope and limitation of the study, definition of terms and historical background of the study. Chapter two highlights the theoretical framework on which the study is based, thus the review of related literature. Chapter three deals on the research design and methodology adopted in the study. Chapter four concentrate on the data collection and analysis and presentation of finding.  Chapter five gives summary, conclusion, and recommendations made of the study

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