Effect Of Covid19 On Marketing Of Consumer’s Goods

Abstract

This study was on effect of covid 19 on marketing of consumers goods in ADO EKITI.  The total population for the study is 200 staffs of selected SMEs Ado Ekiti. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made administrative staffs, economists, senior staffs and junior staffs were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies.

Chapter one

Introduction

• Background of the study

The COVID-19 pandemic has changed quite a number of things in the ways Nigeria’s consumer goods and industrial markets operate.  The recent  coronavirus  (COVID-19)  has  forced  immediate,  far-reaching  lifestyle  shifts  for consumers  around  the  world,  and  these  changes  are  likely  to stay  beyond  the  period  of pandemic  itself.  The global  retail  industry  is  experiencing  an unprecedented  crisis  in  the wake of the COVID-19 lockdown and its economic recession (ER). France’s economy, together with several other countries, is expected to experience an ER as it may shrink by 8 percent in 2020  due  to  COVID-19  (Statistica  2020)

As COVID-19 reaches a growing number of communities across Africa, governments’ efforts to contain the spread of the virus need to be accompanied by measures to minimize disruptions to the food system. To date, the emerging crisis is viewed primarily through a public health lens (as it should) and only gradually are national strategies, task forces and funds focusing attention on the spill-over economic and food security impacts. There are emerging signs of the negative impact of COVID-19 on the good, including difficulties in moving food from rural to urban areas, closed markets, rising food prices, loss of livelihoods, workers fleeing to rural areas and increased reliance on social safety nets. In some countries, these problems add to ongoing problems of locust/fall armyworm infestations or civil conflict. In many countries, COVID-19 will challenge structurally weak goods (http://www.fao.org/2019-ncov/en/)

Most countries have exempted the movement of people and goods related to agriculture and food products from COVID-19-imposed controls. Traders, transporters, producers and businesses in many countries report, however, that frequent road closures, police-enforced checkpoints and government-imposed “lockdowns” on the free movement of people have limited their ability to transport agricultural and food products between rural and urban areas. In some cases, obtaining the needed permits is proving difficult because offices are closed or have restricted hours/personnel to process requests. These restrictions reverberate through the agrifood system affecting food supplies in urban areas, the ability of agrifood businesses to secure raw materials, to supply value-added products to domestic markets and to transport food from larger urban centres to smaller towns. They may also lead to interruptions in the availability of labour for harvest, post-harvest handling, transportation and storage activities, leading to high post-harvest losses, especially for perishables (as is currently happening in many parts of the world). Small and medium-size operations are equally constrained by closure of public transport, which is often used to transport small quantities of agricultural produce in addition to people.

Statement of the problem

There are emerging signs of the negative impact of COVID-19 on the good, including difficulties in moving food from rural to urban areas, closed markets, rising food prices, loss of livelihoods, workers fleeing to rural areas and increased reliance on social safety nets. In some countries, these problems add to ongoing problems of locust/fall armyworm infestations or civil conflict. Based on this background the researcher wants to effect of COVID19 on marketing of consumers goods

Objective of the study

The objectives of the study are;

1. To ascertain the relationship between COVID19 and marketing of consumer goods
2. To ascertain the effect of COVID19 on Nigeria economy
3. To ascertain the major goods affected by COVID19

Research hypotheses

For the successful completion of the study, the following research hypotheses were formulated by the researcher;

H₀:  there is no relationship between COVID19 and marketing of consumer goods.

H₁: there is relationship between COVID19 and marketing of consumer goods

H₀₂: there is no effect of COVID19 on Nigeria economy.

H₂: there is effect of COVID19 on Nigeria economy

Significance of the study

The study will be very significant to students and policy makers. The study will give a clear insight on the effect of covid 19 on marketing of consumers goods. The study will also serve as a reference to other researcher that will embark on the related topic

Scope and limitation of the study

 The scope of the study covers effect of covid 19 on marketing of consumers goods in ADO EKITI. The researcher encounters some constrain which limited the scope of the study;

1. a) AVAILABILITY OF RESEARCH MATERIAL: The research material available to the researcher is insufficient, thereby limiting the study
2. b) TIME: The time frame allocated to the study does not enhance wider coverage as the researcher has to combine other academic activities and examinations with the study.

DEFINITION OF TERMS

Coronavirus: Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus. Most people infected with the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment.  Older people, and those with underlying medical problems like cardiovascular disease, diabetes, chronic respiratory disease, and cancer are more likely to develop serious illness

Consumer good: consumer good is a commodity that is used by the consumer to satisfy current wants or needs, rather than to produce another good. A microwave oven or a bicycle is a final good, whereas the parts purchased to manufacture it are intermediate goods

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