• Format: ms-word(doc)
  • pages: 65
  • chapter 1 to 5
  • with abstract reference and questionnaire
  • preview abstract and chapter 1 below

 5,000

CHAPTER ONE
1.1     INTRODUCTION
          The invention of printing press in the 5th century ushered in Modern Advertising.  Famous among the poster artists of the earliest period in France where jules cheered (1836 – 1932), Joseph Grosset (1849 – 1918), and Heri Toulousp – Lautree (1864 – 1901).
          The concept of advertising moved from England to American colony. In May 1704, the first American Newspaper advertisement appeared in Bolton Newsletter. It was Benjamin Franklyn who bought life into advertising with this Pennsylvania Gazette.
1.2     BACKGROUND OF THE STUDY
          For time past, various forms of languages are often used by advertisers of goods and service to captives the target audience or prospective customers to arouse their sense of interest towards patronizing that said product or brand. The word “advertising” or “advertisement” have attracted myriad of closely related definitions or interpretations by experts in the field of advertising practice.
          Barbara Stern citied in contemporary advertising as a form of structured literary text, rather different from the spontaneous word of mouth communication of oral speech. Contemporary advertising (2008:580) as a national and global medium, outdoor advertising has achieved great success, it was probably the first advertising medium ever used. Dated back more than 5,000 years to when hieroglyphics on obelisks directed travelers. In the middle age bill posted was an accepted form of advertising in Europe.

Today, around the globe marketers use outdoor media for the same reason to communicate or succinct message or image in the local language to a mass audience quickly and frequently.

GET THE COMPLETE PROJECT»

Do you need help? Talk to us right now: (+234) 08060082010, 08107932631 (Call/WhatsApp). Email: [email protected].

IF YOU CAN'T FIND YOUR TOPIC, CLICK HERE TO HIRE A WRITER»

Disclaimer: This PDF Material Content is Developed by the copyright owner to Serve as a RESEARCH GUIDE for Students to Conduct Academic Research.

You are allowed to use the original PDF Research Material Guide you will receive in the following ways:

1. As a source for additional understanding of the project topic.

2. As a source for ideas for you own academic research work (if properly referenced).

3. For PROPER paraphrasing ( see your school definition of plagiarism and acceptable paraphrase).

4. Direct citing ( if referenced properly).

Thank you so much for your respect for the authors copyright.

Do you need help? Talk to us right now: (+234) 08060082010, 08107932631 (Call/WhatsApp). Email: [email protected].

//
Welcome! My name is Damaris I am online and ready to help you via WhatsApp chat. Let me know if you need my assistance.