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Impact of organizational communication methods on the efficiency of employees in delta state

CHAPTER ONE

INTRODUCTION

1.1       Background of the study

Organizations are classified as high, medium, or low flyers across the world based on how they interact with their operational environment in terms of social obligations, task and service delivery to clients and workers. The purpose of an organization is to make money through producing goods and services. In order to achieve the desired results, the business must hire personnel who are both efficient and dedicated to the task at hand. Committed employees are the ones who are praised for their efforts, and who are praised by organizations in order to attain products and objectives. There will be no organizations if there is no communication, according to (Nwagbara, E. Oruh, C. Ugorji, N., and Ennsra,M. 2013). The communication abilities of an organization’s management determine how well it meets its aims, fulfills its social duties, or does both. If managers communicate well, the organization will more likely achieve its objectives. Communication, according to Pillay K. and Hoque N. (2015), is the process of meaningful contact between humans. It is the act of transmitting information as well as the process of exchanging meanings in order to achieve comprehension. A sender, a message, a channel, and a recipient are all necessary components of communication. Even if the receiver is not involved or aware of the sender’s communication aim at the time of communication, it is preferable that the communicating parties have a communicative common ground. As a result, communication may take place over long periods of time and space. Daramola (1997) claims that communication is everywhere. It occurs everywhere, at all times and in all places. It can be found everywhere around us. Today, there is growing worry, discussion, study, and misunderstanding throughout the world about how managers execute their jobs – management performance – as well as organizational performance – the measure of how well organizations accomplish their duties. As a result, good communication is critical for every organization’s continuous survival. Effective co-ordination of its resources (human and non-human) into desired and efficient working units requires good communication. Lack of knowledge will undoubtedly cause disorder, and organizational goals in terms of worker productivity will become unreachable due to a lack of communication, since successful personnel utilization is dependent on good communication systems. Workers’ productivity, which is defined as the measure of how successfully resources are brought together in an organization and used to achieve a set of results, may be reached through communication (Taylor N. 2015).

Conductive, efficient communication aids in the achievement of organizational goals. Efficiency, mutual understanding, and effectiveness are all aided by excellent communication. In the office, communication may flow in both directions: from management to employees and from employees to management. Instructurers, inquiries or questions, and the submission of forms for making decisions are the most common types of information that move from management to employees. While information flowing from subordinates to management takes the shape of protests, ideas, supplying information, and complaints, among other things.

In every corporation, there are several communication methods in use in the office, which may be oral or written. Regardless of the technique used, it must result in mutual understanding between the two people involved. The degree to which this comprehension is achieved is determined by the message’s clarity and the receiver’s capacity to detect intended meanings. The nature of the message and the sender of the message determine the communication tactics to be utilized in an office. Because messages, media, persons, and message recipients differ, careful consideration of the medium to employ is required. Some of the aspects to consider are speed and accuracy, the nature of the message, the receiver and sender of the message, the media to use, and so on. (Lukaszewski, J. 2006). The following is an explanation of the aim of communication: i. Establish and distribute an enterprise’s goals. ii. To devise strategies for achieving them iii. To manage human and other resources in the most efficient and effective manner possible. iv. To keep track of performance in order to stay on track with specified goals and objectives. According to Amiayo (2005), a lack of knowledge would inevitably result in disorder, and organizational goals will be missed. Individual communication is critical in every business, and it cannot be overstated.

1.2       Statement of the problem

            Although communication is unquestionably important for the successful and efficient administration of any firm, managers and chief executives have found it to be difficult and stressful due to several impediments. Communication overload, poorly expressed messages, inappropriate medium, poor listening and premature evaluation, grapevine, hostility between participants, bureaucracy, social distance, communication filtering, and distractions by personal and family problems are all examples of communication barriers.

Due to misunderstanding, there is also a contradiction between the function of communication and the achievement of organizational goals. According to Himelstein A.(2015), the growing understanding of the significance of communication has sparked a lot of study in corporate communication, which has revealed that efficient communication among employees improves a lot of what is deemed vital in businesses. The reality is that in organizations, good communication is not allowed to flow freely. The attitude of management and workers has a negative impact on labor productivity. Finally, numerous communication systems have been deployed in workplaces that have nothing to do with productivity since the appropriate system is not utilized at the appropriate moment to the appropriate individual. As a result, the purpose of this study is to determine the influence of organizational communication strategies on staff efficiency in Delta State.

1.3       Objective of the study

The broad objective of this study is to examine impact of organizational communication methods on the efficiency of employees in Delta State. Specifically, the study seeks to:

  1. Examine type of communication methods that are practiced in organizations.
  2. Determine if those methods have been effective in driving organizational productivity
  3. Explore problems or barriers to effective communication in organizations.
  4. Ascertain if organizational communication methods has a significant impact on the efficiency of employees

1.4       Research Questions

The research is guided by the following:

  1. What are the type of communication methods practiced in organizations?
  2. Are the methods of communication  been effective in driving organizational productivity?
  3. What are the problems or barriers to effective communication in organizations?
  4. Does organizational communication methods has a significant impact on the efficiency of employees?

1.5       Significance of the study

The general the purpose of communication in an organization is to effect change and to influence actions towards the realization of organizational goals. Communication is therefore a foundation stone upon which other activities and functions of the organization depends.

Findings from this study will provide management of  both private and public organizations and other counter parts information in making policies and decision making toward improving the efficiency of their Staff. The result of the the study will further help to suggest a proactive communication means that will guarantee high productivity of the workers thereby enhancing the duties of the organization. Empirically, findings from the study  will also serve as a reference point for other student and scholars  intending to conduct a study  on related topic.

1.6       Scope of the study

The scope of this study borders on the impact of organizational communication methods on the efficiency of employees. The study will examine type of communication methods practiced in organizations. It will ascertained if those methods have been effective in driving organizational productivity. It will further explore problems or barriers to effective communication in organizations. The study however is delimited to two selected private organizations in Asaba Metropolis in Delta State.

1.7       Limitation of the study

Like in every human endeavour, the researchers encountered slight constraints while carrying out the study. The significant constraint was the scanty literature on the subject owing that no recent study was conducted on communication method in organizational efficiency thus the researcher incurred more financial expenses and much time was required in sourcing for the relevant materials, literature, or information and in the process of data collection, which is why the researcher resorted to a limited choice of sample size. Additionally, the researcher will simultaneously engage in this study with other academic work. However in spite of the constraint, all  were downplayed  by the researcher while ensuring that the best is given.

1.8       Definition of terms

Communication: Communication is simply the act of transferring information from one place, person or group to another. Communication involves process of sending and receiving messages through verbal or nonverbal means, including speech, or oral communication

Employees Efficiency: Employee efficiency is an employee characteristic and relate to the speed and accuracy of an employee at the job task. The concept relates to employeee productivity – the more efficient they are the more productive they will be if managed correctly.

Organizational Productivity: Organizational Productivity is the capacity of an organization, institution, or business to produce desired results with a minimum expenditure of energy, time, money, personnel, materiel,

REFERENCE

 

Daramola I. (1997): Mass Communication: Theory and Practice, Alabi Eyo & Co. Ltd, Akure, Ondo State, Nigeria.

 Diwan, P. (2000). Communication management. Kuala Lumpur: Godden Books. Pp122

Eisenberg, E. M., Goodall, H. L., & Trethewey, A. (2007). Organizational Communication: Balancing Creativity and Constraint, 5th Ed.Pp22

Himelstein A. (2015). Improving Employee Performance is all About Communication. Retrieved 08/06/2016.

Lukaszewski, J. (2006). Rethinking Employee Communication: A Strategic Analysis. No. 5. Jimlukaszewski Strategy.

Nwagbara, E.  Oruh, C. Ugorji,N. and  Ennsra,M. (2013).The Impact of Effective Communication on Employee Turnover Intension at First Bank of Nigeria. Journal of Economic Insights – Trends and Challenges. Volume 11, No.4. pp 13-21.

Pillay K. and Hoque,N (2015).Enhancing Communication between Management and Employees at a Storage Organization in the Freight Industry. Journal of Problems and Perspectives in Management. Volume 13, issue 2. Pp 193-201.

Taylor N. (2015). Improving Employee Performance is all about Communication. http://www.businessnewdaily.com/7815- improve-employee-performance.html.

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