INFLUENCE OF CARTOON IN COMMUNICATION EFFECTIVENESS

Abstract

Ever since the first appearance of cartoon in newspaper, it has remained one of the most integral parts of newspaper. It plays different role depending on the type of cartoon and caption used. Cartoon to many is an entertainment and funny graphics. One of the major reasons for using cartoon in newspaper is to set agenda on current issue or matter which may neither be expressed by news and features including editorial page. However, due to the power and freedom enjoy by cartoon which news, articles and editorial writers lack make it possible for cartoonists to use cartoon to tell what reporters and feature writers are afraid of writing. Therefore, the study shall base on the Place of Graphical Cartoon in Newspaper Publication with a particular reference to the Nation Newspaper.

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