INFLUENCE OF COMMERCIAL NEWS ON JOURNALISM PROFESSION IN NIGERIA

Abstract

Commercialization of news began in Nigerian media houses as a result of the Structural Adjustment Programme (SAP) introduced in 1986 and the eventual withdrawal of subsidies from government owned media houses. With the increasing rise in production cost and dwindling circulation, the media houses resort to all kinds of tricks including commercialization of the news to make money. Therefore, the paper examined the influence of commercial news on journalism profession in Nigeria with a focus on NTA Ile-Ife and Orisun F.M Ile-Ife. The research method used is survey while questionnaire was used in eliciting data from the selected respondents within NTA Ile-Ife and Orisun FM Ile-Ife. Simple random sampling technique was used to pick respondents. The data collected were analysed using frequency percentage and tables. Findings show that respondents admitted that media houses kill some news to accommodate commercial stories. It is recommended that broadcast media should design a better ways of generating funds to the coffer of their organisation without selling the integrity of their respective media to the sponsors.

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