• Format: ms-word(doc)
  • pages: 65
  • chapter 1 to 5
  • with abstract reference and questionnaire
  • preview abstract and chapter 1 below

 5,000

somdn_product_page

Abstract

The study examines the influence of hypo television advertising on students’ choice of bleach (A case study of University of Uyo students). The audiovisual nature of television placed it at edge in terms of effective advertising message delivery when compared with other media. People cultivate and get influenced by what they watch on television consciously or unconsciously because it mirrors reality. Survey research method was adopted in which 120 copies of questionnaires were administered and 90 were retrieved. Simple random sampling technique was adopted to select the respondents. Frequency and percentage method of data analysis was used in analysing data collected. Findings show that 66.7% of the respondents established that hypo television advertisement partially influences their buying habit on bleach. Also, 77.7% of the respondents noted that hypo television advert has influenced them towards chosen hypo as their favorite. A least 66.7% of the respondents admitted that hypo performs the same purpose as advertised. It is recommended that HYPO television advert facilitates retention of the product by using appropriate motion pictures, compliment motion with appropriate words and using appropriate illustrations.

DOWNLOAD COMPLETE WORK
DISCLAIMER:
  • For Reference Only: Materials are for research, citation, and idea generation purposes and not for submission as your original final year project work.
  • Avoid Plagiarism: Do not copy or submit this content as your own project. Doing so may result in academic consequences.
  • Use as a Framework: This complete project research material should guide the development of your own final year project work.
  • Academic Access: This platform is designed to reduce the stress of visiting school libraries by providing easy access to research materials.
  • Institutional Support: Tertiary institutions encourage the review of previous academic works such as journals and theses.
  • Open Education: The site is maintained through paid subscriptions to continue offering open access educational resources.
//
Welcome! My name is Damaris I am online and ready to help you via WhatsApp chat. Let me know if you need my assistance.