INFLUENCE OF NIGERIAN TELEVISION AUTHORITY (N.T.A.) IN IMPROVING RURAL HEALTH CARE SERVICES

This study examines the influence of N.T.A Enugu in improving rural health care services in Ugwuaji community in carrying out this research both primary and secondary data were used and the researcher made use of sample size of 360 respondents across the local government area. Descriptive statistics were used and the findings showed that N.T.A play notable roles in improving rural health care services by informing the government on the poor state of health services on Ugwuaji community as noted by 27.8% of respondents sensitizing, the rural populace (Ugwuaji community to appreciate and participate on government health programmes as noted by 47.22% of respondents mobilizing the masses for positive actions towards health improvement e.g environmental sanitation nutrition e.t.c as noted by 100% of respondents. This research therefore builds its foundation on the affirmation of the diffusion of innovation theory which shows the ability of the media to sensitize the audience on the existence of some diseases and mobilizing them towards accepting some decisions or strategies that will help to improve the general health of the rural dwellers. This research thereby recommends that government should \regularly sponsor health programmes in N.T.A. The government should provide infrastructural facilities such as good roads, electricity, and telecommunications and also government should improve literacy level of rural dwellers in order for them to participate on health programmes.