Perception Of Students Towards Social Media As A Marketing Tools
Abstract
The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially facebook while many students patronise the products/services. Respondents admitted that very often they clicked like, share, comment and view advert on social media to the extent of navigating the sponsors webpage. The challenges facing social media users in patronizing goods and services online were attributed to fear of been duped, poor browsing data and service to stay long on a social media and blogs. Survey research design was adopted using questionnaire for data gathering. Two hundred (200) respondents were drawn among the students using non-probability sampling method (purposive sampling technique) to pick the respondents. However, out of 200 copies of the administered questionnaires one hundred and eighty nine (189) copies were retried upon which the analysis was based. Frequency and percentage with tables was used in data analysed. It was recommended that companies and individuals should watch over some sites that may be using their name or related to dupe people online. All effort should be developed to ensure that fraud is minimized to the barest minimum, so that people especially, the internet users can have a rest of mind to shop online and receive their products and services.
Download The Complete Project Material Now!!
DOWNLOAD COMPLETE WORK- For Reference Only: Materials are for research, citation, and idea generation purposes and not for submission as your original final year project work.
- Avoid Plagiarism: Do not copy or submit this content as your own project. Doing so may result in academic consequences.
- Use as a Framework: This complete project research material should guide the development of your own final year project work.
- Academic Access: This platform is designed to reduce the stress of visiting school libraries by providing easy access to research materials.
- Institutional Support: Tertiary institutions encourage the review of previous academic works such as journals and theses.
- Open Education: The site is maintained through paid subscriptions to continue offering open access educational resources.
