This study was carried out on the Planet radio programme “Talk your own” and public consciousness of community development in ibesikpo/ Asutan local government area. Three research questions were developed to do this. In this study, a survey design was used, as well as simple random sampling procedures. The whole Planet Radio Akwa Ibom state staff is included in the population size. The researcher purposefully picked 35 responders for the sample size, whereas 30 were verified. For data collection, a self-created and verified questionnaire was employed. The surveys that had been gathered and validated were analysed using frequency tables and percentages. The findings show that the community’s people, who are largely uneducated, have an average living standard; “Talk your own” is said to have influenced the development of its community to a large extent; Increase in customer patronage, mass awareness, large increase in sales and revenue, identifying consumers’ needs and ideas, and so on are all benefits derived from Planet Radio’s Talk your own programme.
Based on the findings, the researcher recommended, among other things, that the radio station’s management work with the State Development Project’s local government offices to get experts in various fields of agriculture to contribute to the agriculture practises process; that the issue of audience participation be taken seriously and that immediate action be taken to address it, because community radio derives its strength and popularity from community.
1.1 BACKGROUND OF THE STUDY
In every society we find ourselves, the need for the rules to reach out improve the standard of the ruled is imperative. The system must rely upon a regular two-way flow of information between the government and the citizens of the country, we have seen subsequent administration, be it military or civilian coming out with one programme or the other aimed at improving the standard of life that are found in the rural or communities areas, who obviously form the bulk of the Nigerian population.
In recent years, there has been a growing awareness that no nation can develop without deliberately undertaking the development of its community such development or transformation is however, possible only when the community population is various areas are participate in activities directed at their own development as well as the development of the nation, by the government.
The significant role of information in policy formulation cannot be over emphasized. This is because well cor-ordinated system of information dissemination brings about significant change in the society. There is no doubt that communication is as old as man himself is. It was through the effective nature of communication for example, Oputa J.S.C September, 20 1993 agreed with this when he said that “There is no doubt the mass media the press the radio and all these have a tremendous influence of our behavior modern man will readily agree that many of his attitudes, judgments and stance on various social or political issue are heavily influenced or even shaped by his exposure to ideas and suggestions, feed in him by the mass media”
To achieve the above task, the radio programmes instrument to the transformation of the general life of the people. The programmes must reflect the problems and aspirations of the society they serve.
Further more, the programmes which are intended to enhance the social awareness of the individual and faster national unity, cultural integration, must also make the individual an because “we see the mass media of communication as possessing that magical awareness, creating innovative, knowledge imparting empathy raising and knowledge and skill multiplying.
It is a well know fact that radio seeks to informs, stimulate, educate, entertain and mobilize the citizen for development and to cultivated responsible outlook on community and national activities. Radio has been recognized as having the potentials to effect human enhancement and develop a viable society, Radio is considered as a powerful medium of communication. It appeals to the two senses of hearing and sight. It promotes openness, accountability and transparency, the qualities which are essentials to social effectiveness both economic and political development. On the other hand, radio has been referred as a „theatre of the mind where imagination is activated by second voice and sound effect‟. To a larger section of the society, radio is the leading medium of mass communication people in community areas can receive radio messages from their sets. It is comparatively cheap when compared with other media of mass communication it is also portable and timely.
It is against this background that this work wants to find out the influence of talk your own programme on Planet Radio.
1.2. STATEMENT OF RESEARCH PROBLEM
This study is an enquiry into the contributions of Radio to community development. The aim is to investigate the prevailing belief that the Radio is used as a means of introducing social change through dissemination of development and social change programmes but rather serve merely. It is a well known fact that radio seeks to informs, stimulates, educate, entertain and mobilize the citizen for development and to cultivated responsible outlook on community and national activities. Radio has been recognized as having the potentials to effect human enhancement and develop a viable society, radio is considered as a powerful medium of communication. It appeals to the senses of hearing and sight. It promotes openness. Accountability and transparency, the qualities which are essentials to social effectiveness both economic and political development.
1.3. Objectives of the Study
The objectives of study include the following :
- To find out if the living standard of people are largely uneducated and based in the communities.
- To find out whether Planet Radio has influenced Development through the talk your own programme.
- To determine the benefits derived from talk your own programme aired by Planet Radio
1.4. Research Questions
The following research questions were relevant:
- To what extent is the living standard of the people are largely uneducated in the community
- To what extent has radio influenced Development of its community through talk your own programme?
- How do they derived their benefits from the talk your own programme aired by Planet Radio.
1.5. SCOPE OF THE STUDY
This study on Planet radio programme “Talk your own” and public consciousness of community development in ibesikpo/ Asutan local government area. it will use radio listeners from ibesikpo/ Asutan local government area as its study respondents
1.6. SIGNIFICANCE OF THE STUDY
This study will vestate, emphasize and demonstrate the need for more development oriented programmes in the radio to enhance community Development. The most interesting aspect of this study is that, it will be the first of its kind on Planet Radio since its establishment. Besides the work promises to be of immense, value students and teachers and institutions of higher learning who may wish to embark on as similar research work.
As a result, it will serve as reference materials upon which further research works can be based.
1.7. DEFINITIONS OF TERMS
The definitions of the terms were operationally defined:
Community: Refers to a place of a large or small group geographical location, having low-density population and lacks infrastructural amenities such as good roads, electricity and pipe borne water. They can be isolated because of their poverty, physical, weakness and some people at the hierarchy design their lives.
A community operates little or no say in his social political and economic well-being.
Community Radio: Can be defined as a type of radio service that caters to the interests of certain area broadcasting content that is popular to a local audience but which may often be over looked by commercial; or mass as a small radio were the community can listen and also to educate them, it can be informed, entertained and motivated.
Agricultural Developments: This is to improve the standard of living for farmers for their extension. In a community agricultural has always been a highly knowledge intensive sector requiring continuous information.
Agriculture has improved different sectors such as farmers, fishermen, traders during cropping season specific advice is refereed on the full range of crops being grown locally timed to coincide the various stages of land preparation.
Development: The concept of integrated development has to day received general acceptance and the word itself has come to connote different things to different people.
Development is a directed and widely participate process to deep and accelerated socio – political change geared towards producing substantial changes in the economy, the technology, ecology and the overall culture of the country so that the moral and material advancement of the majority of its population can be obtained within condition of generalized equality, dignity justice and liberty.[email protected].
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