PUBLIC RELATIONS AS A TOOL FOR CONFLICT RESOLUTION IN NITEL TERRITORIAL OFFICE

A public relations is the acts of employing effective communication to build sustain and defend organization’s reputation among both its internal and external publics.  Remarkably which any organizations public image receives a high rating bases on the foregoing attributes it translates into increased public confidence patronage  good will higher profit growth peaceful and stable environment
The  researcher’s interest in this topic emanated from the above premise also as a student  of  communication would like to find out public relations as a tool for  conflict resolution Questionnaire personal  interviews personal association journals textbooks office record etc.  were used to gather primary and secondary data which were then analysed using statistical techniques as percentage rate means table and charts.  The population  interest included both internal and external.
Random sample method  was adopted  to elicit the reasons.  Educational qualification of the respondents.  Whether NITEL has public relations department the medium through which NITEL’S policies and   . programmes are disseminated public relations has encouraged cordial relation between NITEL and  its public NITEL and its social responsibility  public relations as a tool for conflict resolution  credibility  building and earning and  repartition for company are predicated on effective communication with the publics we all examine and discussed.
However the result of the survey  revealed that NITEL agrees that NITEL public relations is imperative in conflict  management and  resolution. The outcome of this research work will go a long way to portray the importance and  imperative of public relations in both business and social lives.
In the high of this some strong recommendations were made for those who care to know.

Title page                                    ii
Dedication                                    iii
Acknowledgement                                iv
Proposal                                    v
Table of content                                vii

CHAPTER ONE
Introduction                                    1
1.1    Background of study                        6
1.2    Statement of research problem                     10
1.3    Objective of the study                        12
1.4    Significance of the study                        14
1.5    Research question                            16
1.6    Research hypothesis                        16
1.7    Conceptual and operational definition                 17
1.8    Assumptions                            18
1.9    Limitations                                18

CHAPTER TWO
Review of the literature                            20
2.1    Sources of literature                        28
2.2    Summary of literary review                    30

CHAPTER THREE
Methodology                                32
3.1    Research Method                            32
3.2    Research design                            32
3.3     Research sample                            33
3.4     Measuring instrument                              34
3.5    Data collection                            35
3.6    Data analysis                            35
3.7    Expected Result                            35

CHAPTER FOUR
Data analysis and result                            36

CHAPTER FIVE
Summary, Recommendation and Conclusion                46
5.1    Summary                                46
5.2    Recommendation for further study                49
5.3    Suggestion for further study                    52
5.4    Conclusion                                53
References                                 55
Bibliography                             58