Sports Radio Programme And Sports Fandom In Ibadan Metropolis
The study assessed the effect of sports radio programme on sports fandom by focusing on the listenership of sports in Ibadan Metropolis of Oyo state. The study was guided by the following objectives: to measure radio listenership by Chelsea fans and Tottenham fans in Ibadan Metropolis of Oyo state; to establish utilisation of the content of radio messages by Chelsea fans and Tottenham fans in Municipality South of Oyo state; to establish the factors that influence audio technology of Chelsea fans and Tottenham fans. Data was collected by use of focus group discussions, interview schedule and questionnaires. Descriptive statistics was used for data analysis. The results have been presented using frequency tables and pie charts. The findings of this study are hoped to advance knowledge on radio listenership. It will also help other researchers who may be interested in using the findings of this study as a basis of their studies.
1.1 Background to the Study
Radio broadcasts are used in a number of ways. According to Iwu and Nzeako (2010) these are formal and non-formal educational broadcasting. Formal educational broadcasting instructional purposes include a formal syllabus and grade system broadcast.
Radio listening involves the acquisition of functional knowledge that is relevant to the adults‟ social working functions and informal educational broadcasting: This refers to daily encounter with radio programmes that helps an individual acquire knowledge.
Radio is a powerful medium for mass communication. This is due to the fact that broadcasts from a powerful transmitter can be received at distance places; however remote the place is located (Iwu, 2006). Radio can also play a major role in imparting instruction to football fans
Maina‟s (2008) report on private radio stations in Nigeria shows their rapid expansion, use of local languages and phone- in commentaries and shows which have increased public participation. Eighty nine per cent (89%) of Nigeria n adults get news and information from the radio programmes (Maina, 2008). Ngechu and Peter (2008) in their research found out that both male and female farmers listen to radio programmes. They have educative agricultural message programmes. Farmers adopted them in improving their farming methods. Although research on radio broadcast has been done in many parts of the world, it is noted that most studies dwell on its utilization in the education sector. This calls for a study on general radio utilization by football fans.
1.2 Statement of the Problem
Studies conducted in Nigeria on radio utilization focused mainly on people education (Osodo, 1985; Owigar, 1981; Waitherah, 1984; Wambutta, 1992; Odera, 1995), and Gacenga, 2000. It was therefore imperative to carry out a study to establish the current state of listenership and utilisation of radio programmes. It was therefore imperative to study radio programs that was being listened to by Chelsea fans and Tottenham fans The researcher investigated two issues.
One was the extent to which Chelsea fans and Tottenham fans listened to sports broadcast programs and two, the degree to which they utilized skills, attitudes, abilities and knowledge acquired from the broadcast messages. This study assessed radio listenership and determined message utilisation by Chelsea fans and Tottenham fans
who lived in Ibadan Metropolis of Oyo statebetween 2012 and 2013.
1.3. Purpose of the Study
The purpose of this study was to assess the frequency of listenership of sports broadcast programs and determine utilization of their messages by Chelsea fans and Tottenham fans in Ibadan Metropolis of Oyo state.
1.4. Objectives of the Study
The research study aimed at achieving the following objectives:
- To assess frequency of radio listenership by Chelsea fans and Tottenham fans in Ibadan Metropolis of Oyo state.
- To establish the utilization of the content of radio messages by Chelsea fans and Tottenham fans in Ibadan Metropolis of Oyo state.
- To establish the factors that influence audio technology used by Chelsea fans and Tottenham fans in Ibadan Metropolis of Oyo state.
1.5 Research Questions
Three research questions were answered. These were:
- What was the frequency of radio listenership by Chelsea fans and Tottenham fans in Ibadan Metropolis of Oyo state?
- How were contents of radio messages utilized by Chelsea fans and Tottenham fans in Ibadan Metropolis of Oyo state?
- What factors influence audio technology used by Chelsea fans and Tottenham fans in Ibadan Metropolis of Oyo state?
1.6. Significance of the Study
The study added new knowledge on radio programs emanating from the sports broadcast programs. This is an area which had been ignored by researchers up to this time. This study may be of importance to parents and radio stations as it has informed them on popular radio programmes and valued radio messages by Chelsea fans. This data is useful in making programming decisions. Secondly, the findings gave insight into the appropriate ways of passing educative information to Chelsea fans. The study added onto existing literature on radio listenership and utilisation of message.
1.7 Limitations of the Study
The study was limited to Ibadan Metropolis of Oyo state although similar studies are required in other areas. The researcher used questionnaires, interviews and focus group discussions although use of observation schedules would have given more detailed information.
1.8 Scope of the Study
The study investigated the frequency of radio listenership, utilization of radio messages and preferred audio technology by Chelsea fans and Tottenham fans in Ibadan Metropolis of Oyo state.
1.9 Assumptions of the Study
The study was based on the assumption that Chelsea fans and Tottenham fans listen to sports broadcast programs and they use information from the programmes.
1.10 Definition of Significant Terms
Content: The individual items or topics that are dealt with in radio broadcasting
Language: The method of human communication consisting of the use of words in a structured and conventional way.
Message: A usually short communication transmitted by words, signals from one person, station, or group to another.
Audio Technology: Sound transmission device that is used to relay information from radio stations to the listener.
Radio listenership: The frequency and length of duration spent while listening to radio broadcast.
Social interaction: An association between two or more people.
Platform: Stage used by listeners to air their views to the presenter and general public.
Utilization of Messages: Adoption and use of information obtained from radio messages either in learning, decision making or other activities