This study was conducted to determine the survival strategies adopted by small- scale retail outlets in Nigeria. The population for this study was drawn from ogui read Enugu. This work was done in order to get the main survival strategies to be adopted by small scale retail outlets in Nigeria.
To achieve this, the researcher constructed questionnaire based on research question fro mutated in chapter one. The motor findings in these studies are as follows.
- Â Location and relocation of business at a better sight as important as the growth of the business.
-  Down sizing small–scale shops encourages higher profit margin from the specific field of treatment.
- Discounts free gifts and bonus attract customers patronage.
- Product line diversification, differentiation and market segmentation are the major strategies that can be adopted have been adopted by small scale retail outlets in order to face and win their competitors
- Â To survive, a small scale shop must be responsive to the need of its cust5omers and it financial records must be up to date
TITLE PAGEÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â ii
APPROVAL PAGE Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â iii
DEDICATIONÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â iv
ACKNOWLEDGEMENTÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â v
ABSTRACTÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â vi
TABLE OF CONTENTÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â viii
CHAPTER ONE
INTRODUCTIONÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 1
1.1   General Background to the Subject    Matter.      1
1.2   Objective Of The Study                  3
1.3   Problems Associated With The Subject    Matter   4
1.4   The Importance Of Studying The Area         5
1.5   Definition Of Important Terms               6
1.6   References                        9
CHAPTER TWO
2.0Â Â Â LITERATURE REVIEWÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â 10
2.1   The Concept Of Small-Scale Retail Enter.         10
2.2   School Of Thoughts Within The Subject Area      13
2.3   Different Methods Of Studying The Problem      16
2.4   Summery                        19
2.5   References                        22
CHAPTER THREE
3.0Â Â Â CONCLUSIONÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 23
3.1   Data Presentation                     23
3.2   Analysis Of The Data                  25
3.3   Recommendation                     28
3.4   Conclusions                        31
3.5   Bibliography                     32
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