SURVIVAL STRATEGY ADOPTION BY SMALL SCALE RETAIL OUT LET IN NIGERIA

CHAPTER ONE

INTRODUCTION BACKGROUND OF THE STUDY

Survival strategy involves the development of a well-articulated marketing strategy plan for successful introduction of the product into the market.

The strategy is not static and would most probably undergo refinement and modification in subsequent stages.

The marketing strategy deals with the marketing mix co-ordinations that would be used. The market and the marketing budget. It could be broken down into sections,

1.       The first section should describe, the market, size, structure, behavior and the company’s intended share of the possible project consequent on that.

11.     The second part will delve deeper into the marketing mix component, the planned product quality that follows the first, the planned price, distribution and promotion strategy. The section should also include the marketing budget needed to carry out the strategy.

111.   The third section is a  fall out from the previous two it describes the long run scales and profit goals based on the first on two section.

This is the process that continues through development stage as new information is accumulated about the product and the market.

Several analytical tools are available to firm’s technique risk analysis and bayestan decision theory. They key to whether a product should be developed is whether it will find easily to sufficient market acceptance to return a satisfactory project to its firm. What are the expected minimums to maximum sales help determining risk involved.

The models for estimating sales adopted by differ depending on whether they are designed to estimate the sales of one tune purchased products, in infriquenting purchased product, or a frequently product (kotlered 210).

No matter what type of product the first task is to estimate first time purchased, many techniques are available for doing this, the method is to just estimate the market potential and then rate market penetration for each period. The factors like a price etc, which affect penetration, are considered.

GET THE COMPLETE PROJECT»

Do you need help? Talk to us right now: (+234) 08060082010, 08107932631 (Call/WhatsApp). Email: [email protected].

IF YOU CAN'T FIND YOUR TOPIC, CLICK HERE TO HIRE A WRITER»

Disclaimer: This PDF Material Content is Developed by the copyright owner to Serve as a RESEARCH GUIDE for Students to Conduct Academic Research.

You are allowed to use the original PDF Research Material Guide you will receive in the following ways:

1. As a source for additional understanding of the project topic.

2. As a source for ideas for you own academic research work (if properly referenced).

3. For PROPER paraphrasing ( see your school definition of plagiarism and acceptable paraphrase).

4. Direct citing ( if referenced properly).

Thank you so much for your respect for the authors copyright.

Do you need help? Talk to us right now: (+234) 08060082010, 08107932631 (Call/WhatsApp). Email: [email protected].