THE IMPACT OF STRATEGIC PLANNING ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF GLOBACOM)
Department:
Department of Business Management
Project Abstract: This study seeks to investigate the role of strategic planning in the attainment of effective organization performance. It further identifies the factors that are responsible for poor strategic planning. The simple sampling technique was used in selecting the sample size, after which questionnaire administered to collect data needed. Both the primary and secondary sources of data were utilized. Findings in the study showed that the application of strategic planning enables Globacom cope well with internal and external changes. That organization gain more competitive advantage over their competition when effective strategic plan is employed. The study based on its numerous findings, concluded that there is a significant relationship between strategic planning and organizational performance. The study recommends Globacom to have a concerned strategic vision that can prepare them for the future, establish long-term direction and indicate the company’s intent to stake out a particular business position. This would aid shape its strategy to suit its particular skills and available resources and emerging economic activities.
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