• Format: ms-word (doc)
  • Pages: 47
  • Chapter 1 to 5
  • With abstract, reference, and questionnaire
  • Preview abstract and chapters 1 below


The Role Of Broadcast Journalism In Ashanti Region


This study was on the role of broadcast journalism in Ashanti region. The total population for the study is 200 staff of selected broadcast media in Ashanti Region was selected randomly. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up directors, editors, senior staffs and junior staffs were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies

Chapter one


  • Background of the study

Broadcast journalism encompasses everything from news published online to the evening news thousands of Americans sit down to watch each evening. While television news is only one aspect of broadcast journalism, it is the most popular amongst the news following population of the United States. For most of broadcast journalism history, the prestige of reporting raw fact over personal opinions characterized broadcasts. However, a shift occurred in the late twentieth century in some networks on television that offered broadcast journalism. Instead of focusing so much on the neutral integrity of a broadcast, some networks turned to reporting for a specific audience on a side of the political spectrum. Like any form of journalism, the words people use on TV are essential to understanding the message of the report. Since certain words in the English language have the potential to sway the emotions of a viewer, the value of investigating a potential change in the message audiences unwittingly receive is evident. Sentiment analysis is the name given to classifying those words as having a positive, negative, or neutral polarity. Polarity refers to what connotation a word has to its reader out of context from other words surrounding it. Positive polarity words communicate a positive feeling to someone, while negative polarity words deliver the opposite effect. This study uses a lexicon to provide an extensive list of commonly used English words with positive, negative and neutral polarity and compares it to the transcript of several GBC Nightly News broadcasts. These years were chosen because they took place before and after the shift in certain networks of broadcast journalism on television to focus on one side of the political spectrum.

Observing the GBC broadcasts from the specific years immediately shows not only aesthetic changes in broadcasting style with music and set choices, but also the change in anchors and reporters over the thirty-year time difference. Surface changes aside in GBC broadcasts, the fact that in those thirty years a new idea for specialized news networks – like Fox News and MSNBC – on television came to flourish leads to the question of how that occurrence effects other networks in the field of broadcast journalism. This study will investigate that question, specifically focusing on reporting language changes over time. Sentiment analysis applied to reporting language in GBC Nightly News broadcasts over the years of allows for a direct understanding of how a politically center-left news network reacted to a shift in field surrounding the broad field of broadcast journalism. The center-left standpoint of GBC implies that the network does not focus on either conservative or liberal biased news stories usually, only occasionally breaking that position to address the more liberal side of issues.

Statement of the problem

The problem under investigation is the challenges facing Ghanaian broadcast media in the new millennium. As regard to the Ghanaian broadcast corporation

The study will examine how these challenges affect the Ghanaian broadcast media in the gathering and dissemination of information. It will also reveal all the impediments that lead to ineffective coverages of the Ghana broadcast media

Objective of the study

The objectives of the study are;

  1. To ascertain the role of broadcast journalism in Ashanti region
  2. To find out how GBC compete with foreign broadcasting media like BBC, VOA, CNN and radio France.
  3. To find out the challenges of broadcast journalism in Ashanti region


Research hypotheses

For the successful completion of the study, the following research hypotheses were formulated by the researcher;

H0: there is no role of broadcast journalism in Ashanti region

H1: there is role of broadcast journalism in Ashanti region

H02: there are no challenges of broadcast journalism in Ashanti region

H2: there are challenges of broadcast journalism in Ashanti region

Significance of the study

The study will be very significant to students and Ghana broadcast corporation. The study will give a clear insight on the role of broadcast journalism in Ashanti Region. The study will point out the challenges the face. The study will also serve as a reference to other researcher that will embark on the related topic

Scope and limitation of the study

The scope of the study covers the role of broadcast journalism in Ashanti Region. The researcher encounters some constrain which limited the scope of the study;

  1. a) AVAILABILITY OF RESEARCH MATERIAL: The research material available to the researcher is insufficient, thereby limiting the study
  2. b) TIME: The time frame allocated to the study does not enhance wider coverage as the researcher has to combine other academic activities and examinations with the study.


Broadcast journalism: Broadcasting journalism, more commonly known as broadcast journalism, is a type of news reporting presented to the public electronically or by radio instead of being published in newspapers. Media in broadcast journalism includes television, radio, and the Internet


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Disclaimer: This PDF Material Content is Developed by the copyright owner to Serve as a RESEARCH GUIDE for Students to Conduct Academic Research.

You are allowed to use the original PDF Research Material Guide you will receive in the following ways:

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4. Direct citing ( if referenced properly).

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