ABSTRACT This work is a study of the effect of public relations on the consumer. It users premier breweries Plc as a case of study. The research has employed oral interview for the collection of data this millennium. The work establishes the effect of public relations on the consumer. The work also offers a useful suggestion on how to transform the effects of public relations on the consumer into the contemporary use. Finally the are useful summaryrecommendations and conclusion in the study which will be of help to scholars who could undertake studies relating to the topic.
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