A Correlational Study of Online Display Advertising and Consumer Behavioral Responses
TITLE PAGE
Certification
Dedication
Acknowledgment
Table of Content
List of Tables
ABSTRACT
CHAPTER ONE: INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Objective of the study
1.4 Research hypotheses
1.5 Significance of the study
1.6 Scope of the study
1.7 Limitation of the study
1.8 Definition of terms
CHAPTER TWO: REVIEW OF LITERATURE
2.1 Review of concepts
2.2 Theoretical Framework
2.3 Review of Empirical studies
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research Design
3.3 Population of the study
3.4 Sample size determination
3.5 Sample size selection technique and procedure
3.6 Research Instrument and Administration
3.7 Method of data collection
3.8 Method of data analysis
3.9 Validity of the study
3.10 Reliability of the study
3.11 Ethical consideration
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Data Presentation
4.2 Descriptive Statistics
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary
5.2 Conclusion
OBJECTIVES OF THE STUDY
- To find out if online display advertising leads to high traffic.
- To determine the extent to which online display advertising lead to increased patronage.
- To ascertain the relationship between online display advertising and consumer behavioural responses.
RESEARCH QUESTIONS
1) Does online display advertising leads to high traffic?
2) To what extent does the use of online display advertising lead to increased patronage?
3) Is there a positive significant relationship between online display advertising and consumer behavioural responses?
