A Correlational Study of Online Display Advertising and Consumer Behavioral Responses

TITLE PAGE      

Certification

Dedication

Acknowledgment

Table of Content

List of Tables

ABSTRACT

CHAPTER ONE: INTRODUCTION

1.1    Background of the study

1.2    Statement of the problem

1.3    Objective of the study

1.4    Research hypotheses

1.5    Significance of the study

1.6    Scope of the study

1.7    Limitation of the study

1.8    Definition of terms

CHAPTER TWO: REVIEW OF LITERATURE

2.1    Review of concepts

2.2    Theoretical Framework

2.3    Review of Empirical studies

CHAPTER THREE: RESEARCH METHODOLOGY

3.1    Introduction

3.2    Research Design

3.3    Population of the study

3.4    Sample size determination

3.5    Sample size selection technique and procedure

3.6    Research Instrument and Administration

3.7    Method of data collection

3.8    Method of data analysis

3.9    Validity of the study

3.10  Reliability of the study

3.11  Ethical consideration

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1    Data Presentation

4.2    Descriptive Statistics

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION

5.1    Summary

5.2    Conclusion

 

OBJECTIVES OF THE STUDY

  1. To find out if online display advertising leads to high traffic.
  2. To determine the extent to which online display advertising lead to increased patronage.
  3. To ascertain the relationship between online display advertising and consumer behavioural responses.

RESEARCH QUESTIONS

1) Does online display advertising leads to high traffic?

2) To what extent does the use of online display advertising lead to increased patronage?

3) Is there a positive significant relationship between online display advertising and consumer behavioural responses?

 

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