An Examination of Pricing Strategy and Its Effect on Small and Medium Scale Profitability

TITLE PAGE                                                            

Certification

Dedication

Acknowledgment

Table of Content

List of Tables

ABSTRACT

CHAPTER ONE: INTRODUCTION

1.1    Background of the study

1.2    Statement of the problem

1.3    Objective of the study

1.4    Research question

1.5    Significance of the study

1.6    Scope of the study

1.7 Limitation of the study

1.8 Definition of terms

CHAPTER TWO: REVIEW OF LITERATURE

2.1    Conceptual framework’

2.2    Theoretical Framework

CHAPTER THREE: RESEARCH METHODOLOGY

3.1    Introduction

3.2    Research Design

3.3    Population of the study

3.4    Sample size determination

3.5    Sample size selection technique and procedure

3.6    Research Instrument and Administration

3.7    Method of data collection

3.8    Method of data analysis

3.9    Validity of the Study

3.10  Reliability of the study

3.11  Ethical Consideration

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1    Data Presentation

4.2    Research Hypothesis

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION

5.1    Summary

5.2    Conclusion

5.3    Recommendation

References

Appendix

 

RESEARCH OBJECTIVES

  1. To examine the various pricing strategies adopted by small and medium enterprises.
  2. To observe factors affecting product pricing.

iii. To determine the relationship between pricing and profits of small and medium enterprises.

RESEARCH QUESTIONS

  1. What are the various pricing strategies adopted by Small and Medium enterprises?
  2. What are the factors affecting the pricing of products?
  3. Is there a relationship between pricing and profits of small and medium enterprises?

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