An Examination of Pricing Strategy and Its Effect on Small and Medium Scale Profitability
TITLE PAGEÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
Certification
Dedication
Acknowledgment
Table of Content
List of Tables
ABSTRACT
CHAPTER ONE: INTRODUCTION
1.1Â Â Â Background of the study
1.2Â Â Â Statement of the problem
1.3Â Â Â Objective of the study
1.4Â Â Â Research question
1.5Â Â Â Significance of the study
1.6Â Â Â Scope of the study
1.7 Limitation of the study
1.8 Definition of terms
CHAPTER TWO: REVIEW OF LITERATURE
2.1   Conceptual framework’
2.2Â Â Â Theoretical Framework
CHAPTER THREE: RESEARCH METHODOLOGY
3.1Â Â Â Introduction
3.2Â Â Â Research Design
3.3Â Â Â Population of the study
3.4Â Â Â Sample size determination
3.5Â Â Â Sample size selection technique and procedure
3.6 Â Â Research Instrument and Administration
3.7Â Â Â Method of data collection
3.8Â Â Â Method of data analysis
3.9Â Â Â Validity of the Study
3.10Â Reliability of the study
3.11Â Ethical Consideration
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1Â Â Â Data Presentation
4.2Â Â Â Research Hypothesis
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1Â Â Â Summary
5.2Â Â Â Conclusion
5.3Â Â Â Recommendation
References
Appendix
RESEARCH OBJECTIVES
- To examine the various pricing strategies adopted by small and medium enterprises.
- To observe factors affecting product pricing.
iii. To determine the relationship between pricing and profits of small and medium enterprises.
RESEARCH QUESTIONS
- What are the various pricing strategies adopted by Small and Medium enterprises?
- What are the factors affecting the pricing of products?
- Is there a relationship between pricing and profits of small and medium enterprises?