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An Evaluation of Interpersonal Communication and Its Impact on Awareness Level of Family Planning Among Rural Women in Imo State

An Evaluation of Interpersonal Communication and Its Impact on Awareness Level of Family Planning Among Rural Women in Imo State   CHAPTER ONE INTRODUCTION 1.1       Background of the study Acceptance and usage of family planning among married women in Nigeria has become a sensitive subject, since married women in Nigeria tend to have a large number of children, overlooking the relevance and benefits of family planning. Individuals and couples can use family planning to anticipate and achieve their desired number of children, as well as the spacing and timing of their births. It is accomplished by using contraceptive techniques and treating involuntary infertility (Ofonime J, Ikobong E.2016). The capacity of a woman to space and restrict her pregnancies has a direct influence on her health and well-being, as well as the outcome...
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An Evaluation of the Possible Challenges in the Use of Enaira Platform

An Evaluation of the Possible Challenges in the Use of Enaira Platform   CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Considering the rapid technological advancement and financial market evolution, a lot of innovative transactional products have emerged in recent years. According to McKarles (2019), the global financial system has clearly embraced the contemporary transition from physical currency to nearly digital currencies via the medium of technology. Despite the existence of commercial banks, the need for the introduction of digital currency was hatched in order to evolve with the wind of a cashless economy and money circulation (Moories 2015). Any currency, money, or money-like asset that is largely handled, stored, or exchanged via digital networks, notably the internet, is referred to as digital currency (digital...
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Assessing the Effectiveness of the E-naira User Support System in Nigeria

Assessing the Effectiveness of the E-naira User Support System in Nigeria   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The ongoing developments in information technology have resulted in huge growth in both the number of Internet users and the number of digital products (Probets, 2012).  By taking advantage of the quick technology advancement and financial market growth, a variety of new products for making transactions have been developed in recent years (Duque, 2014). These transactions include the transfer of monetary value from one person to another, as  coins and notes are turned into data which is transferred by telephone lines and satellite transporters. This new advancement led in the rise of digital currency. A digital currency is any cash, money, or money-like asset that is largely handled, stored or exchanged...
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E-naira and It’s Implications on the Fintech Sector

E-naira and It’s Implications on the Fintech Sector   CHAPTER ONE INTRODUCTION 1.1       Background of the study Financial service delivery is progressively merging with developing technologies in Nigeria, resulting in the already well-known 'financial technology.' Fintech was not a thing a few years ago, or rather, there was a significant gap between the supply of financial services and technological advancements. However, things are done differently in the financial market nowadays, and practically every entrepreneur is talking about Fintech. In the financial industry, technology adoption is not new, but until recently, the operating environment was constrained by a number of factors. Since the late twentieth century, when most financial services were dematerialized, the business has been characterized by a high degree of...
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Examining E-naira Awareness in Nigeria’s Rural Demographics.

Examining E-naira Awareness in Nigeria's Rural Demographics.   CHAPTER ONE: INTRODUCTION 1.1 Background of the study “Rural” means open land and tiny settlements in general, although "rural areas" are typically taken for granted or left undefined in policy-oriented and scientific literature, in a process of description that is sometimes laden with complications (IFAD, 2010). Finally, the rural is characterized as the inverse or residue of the urban in both developing and developed nations (Lerner and Eakin, 2010). Human settlements exist on a continuum from "rural" to "urban," with "big villages," "small towns," and "small urban centers" not clearly falling into either category. Several instances can best demonstrate the differences in definitions from nation to country (from both developed and developing countries of different...
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Impact of Celebrity Endorsement on Image of Infant Products Usages Among Nursing Mothers in Port Harcourt

Impact of Celebrity Endorsement on Image of Infant Products Usages Among Nursing Mothers in Port Harcourt   CHAPTER ONE INTRODUCTION 1.1 Background of the Study        Advertisement is recognized as the fastest and most successful communication tool for businesses to develop an association and attract their target consumers. Among various sorts of communication techniques, the use of celebrity endorsement is greatly rising owing to the development of social platforms (Krotoski, 2011).  These celebrities need not to be international superstars, they could be an individual from any field such as politics, science, entertainment, sport and so on, who is perceived as an idol, who enjoy public recognition and have a congruence with the brand image to constitute a compelling power to affect consumers’ buying intention and...
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Public Perception of Nigeria Electronic Naira (E-naira). A Study of Kano Metropolis.

Public Perception of Nigeria Electronic Naira (E-naira). A Study of Kano Metropolis.   CHAPTER ONE INTRODUCTION 1.1 Background of the study Without a doubt, the global financial system is embracing the current technological transformation from physical currency to practically virtual currencies. In recent years, rapid technological innovation and new business models have led in a slew of novel retail payment methods. These developments point to substantial changes in the retail payment environment, including a decrease in cash usage. As a result of this tidal wave, digital money innovation arose. According to Gilbert, Scott, and Loi, Hio. (2018), digital currencies have properties similar to traditional currencies but, unlike printed banknotes or minted coins, do not often have a physical form. The lack of a physical form allows for...
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Retailers Culture and Attitudinal Barriers Towards the Use of Enaira

Retailers Culture and Attitudinal Barriers Towards the Use of Enaira   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Globalization and digitization have revolutionized how businesses operate and competes in the marketplace in the 21st century. Information and communication technology (ICT) is the lifeblood of this change (Onyeaghala & Anele, 2017).   Thus, innovations and advancements in technology have led to large and continual changes in the retail sector, since ICT has become vital for the operations of retail outlets and substantially influenced their success in developing and developed nations (Sajuyigbe & Alabi, 2015). One of the important changes engineered by technology advancement is the transfer from a physical payment system to a digital payment system, which brought about the cashless policy. In light of...
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Televison Reality Show and Its Effect on the Moral and Social Life of Adolescents in Benue State

Televison Reality Show and Its Effect on the Moral and Social Life of Adolescents in Benue State   CHAPTER ONE INTRODUCTION 1.1 Background of the study According to Andrejevic (2008), television is a popular and an extremely good means of disseminating information that has a significant impact on people's lives all over the world. For many people, television is a major source of information and entertainment. It gives them the chance to see people, places, and things they may not have seen before. Television affects the society's perspective of the globe in an increasingly global culture. A reality show is a television program that tries to depict how regular people act in everyday life or in settings that are frequently contrived by the show's creators and are meant to reflect normal life. A reality show may also be described as a...
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The Benefit of E-naira to Unbanked Nigerians

The Benefit of E-naira to Unbanked Nigerians   CHAPTER ONE INTRODUCTION 1.1 Background of the study Many millions, if not billion of people will be able to use a range of convenient, accessible, and dependable financial instruments for the first time in the not-too-distant future, regardless of their proximity to traditional financial institutions. According to Global Findex database (2017), nearly 1.7 billion individuals remain unbanked without an account at a financial institution or through a mobile money provider. In 2014, that number was 2 billion. This is because account ownership is essentially ubiquitous in high-income nations, whereas virtually all unbanked adults live in emerging economies. Record from this data set indicated that over 980 million people do not have a bank account, accounting for 56 percent of all...
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The Impact of Brand Image and Rebranding on Customers’ Purchasing Decision in Nigerian Universities (a Case Study of Nestle).

The Impact of Brand Image and Rebranding on Customers’ Purchasing Decision in Nigerian Universities (a Case Study of Nestle)   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the research based study,by Gitman in 2008, brand image is defined distinctly. The image is seen as part of the process at one moment, but it is also linked with sensations at other times, and it is also understood as the information distributed by the organization at other times. Because brands compete with one another, businesses must recognize that a positive image is critical to their success. Re-branding, on the other hand, is a continuous change of the corporate brand's positioning and representation, as well as a natural element of managing the brand in response to the ever-changing market environment (Gitman, 2008). However, when a business goes...
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The Impact of Enaira in Tracking Money Laundering and Fraud in Nigeria

The Impact of Enaira in Tracking Money Laundering and Fraud in Nigeria   CHAPTER ONE INTRODUCTION 1.1 Background of the study The promotion of cashless policies has become a driving factor for global economies to investigate currency digitalization as it fast tracks online transactions. Various uses of e-transaction, including as e-banking, e-ordering, and online publishing/online retailing, are constantly influencing trends and possibilities for business over the Internet. A more developed and mature electronic environment is important in e-transaction because it encourages a shift from traditional modes of payment (such as cash, checks, or any other form of paper-based legal tender) to electronic alternatives (such as e-tranzact, Western Union money transfer, and pocketmonie), effectively closing the e-commerce loop (Bickersteth,...
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