The Role of Event Planning in Promoting Cultural Tourism in Nigeria Using Ofala Festival in Anambra State as Case Study
The Role of Event Planning in Promoting Cultural Tourism in Nigeria Using Ofala Festival in Anambra State as Case Study
n event planning and management in order to reap the economic and socio-cultural rewards. Festivals, gatherings, conferences, trade exhibits, and fairs are all held on a daily basis in various regions of the world for various causes and in various formats. This is why, according to Getz (2004), an event of such significance in terms of history, beauty, quality, or notoriety that it gives the host community or destination a competitive advantage and so can boost cultural tourist tourism. As a result, it's important to look at the significance of event planning in boosting cultural tourism in Nigeria.
1.2 Statement of the problem
Nigeria being a country with varied cultures cannot be eliminated from the...