Influence of Celebrity Endorsement on Electorates Voting Choice

TITLE PAGE      

Certification

Dedication

Acknowledgment

Table of Content

List of Tables

ABSTRACT

CHAPTER ONE: INTRODUCTION

1.1    Background of the study

1.2    Statement of the problem

1.3    Objective of the study

1.4    Research hypotheses

1.5    Significance of the study

1.6    Scope of the study

1.7    Limitation of the study

1.8    Definition of terms

CHAPTER TWO: REVIEW OF LITERATURE

2.1    Review of concepts

2.2    Theoretical Framework

2.3    Review of Empirical studies

CHAPTER THREE: RESEARCH METHODOLOGY

3.1    Introduction

3.2    Research Design

3.3    Population of the study

3.4    Sample size determination

3.5    Sample size selection technique and procedure

3.6    Research Instrument and Administration

3.7    Method of data collection

3.8    Method of data analysis

3.9    Validity of the study

3.10  Reliability of the study

3.11  Ethical consideration

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1    Data Presentation

4.2    Descriptive Statistics

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION

5.1    Summary

5.2    Conclusion

 

OBJECTIVES OF THE STUDY

To find out if the electorate can be influenced by celebrity political party endorsement.

To determine the extent of celebrity influence on the choice of candidate.

To analyze how effective is celebrity endorsement strategy is in influencing the choice of candidate.

RESEARCH QUESTIONS

Can the electorate be influenced by celebrity candidate endorsement?

To what extent can the electorate be influenced by the choice of candidate?

How effective is celebrity endorsement strategy in influencing electorate choice of candidate?

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