Abstract
The aim of this study was to analyze the impact of “ka oha malu” Radio Nigeria, Enugu phone in programme on residents of Enugu urban. To achieve this, survey research method was used. Subjects were drawn from Enugu urban, using simple random sampling and purposive sampling.
 Three research questions guided the study. Research findings showed that a great number of respondents in Enugu urban listens to “ka oh malu”. To this end, the researcher recommended that attention should be paid towards packaging of phone in programme which will serve as a means of audiences’ participation as this will encourage listeners to participate fully.
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