INFLUENCE OF PRODUCT PACKAGING ON CONSUMERS’ PATRONAGE

Abstract

The significance of product packaging in the sale and durability of products cannot be overemphasised in this competitive market. The research examines the influence of product packaging on consumers’ patronage of indomie noodles. The research used quantitative research with survey method while questionnaire was used as data collection instrument. 100 respondents that were selected from the total population within Asaba Metropolis using non-probability method because of its convenience, respondents were selected purposively using accidental sampling method. It is shown from the findings that respondents retained and remembered indomie noodles product easily through its product packaging. It is recommended that manufacturers should use relevant colour and typography in a simple but detailed manner to depict what the contents is all about while suitable container should be adopted as well.

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