Seminar on Management of Transport Innovation and Information System
Abstract
This paper was on management of transport innovation and information system. An efficient transport system is a crucial precondition for economic development and an asset in international mobility. Mobility of passengers and transport of goods are considered key elements for a modern society. The transport sector is also a sector of continuous technological innovation. However, there is considerable uncertainty surrounding future transport technology and policy, as well as a large variation in ways to deal with this uncertainty. With regard to the latter it may be helpful to use more than one foresight method, e.g. a combination of methods each with a different emphasis on expertise, creativity and interaction with actors. Such a multiple method approach allows for the identification of those futures or future developments that are robust.
Introduction
A good passenger information strategy helps to ease the access to the public transport network for each person, whether they currently use public transport or not. Correct and reliable real-time information should be available for passengers before and during travelling to enable them to plan door-to-door journeys using the most appropriate departure time and route from the beginning to the end of their journey (https://civitas.eu/sites) Amongst other, the following information can be provided to the passengers:
- Schedules and network maps, which are clear and coherent in terms of space, design and formulation
- Real-time and mode-specific arrival and departure times, timetable changes and detours in traffic and alternative routes (if necessary)
- Information inside the vehicles about the route number, destination, the following stops and possible connections to other public transport lines and modes (on electronic displays and with voice announcements)
- Information about opportunities for intermodality, such as car-pooling, car-sharing, public bikes, bike and ride as well as park and ride facilities (e.g. information on available parking space at park and ride facilities)
- Additional information enabling calculation of the most sustainable way of travelling
The information should be available at the right moment, at appropriate locations and through the appropriate media:
- Via variable message signs (VMS), on information boards and on loudspeakers at the stops or inside the vehicles (on-trip)
- Via the internet (pre-trip and on-trip)
- At customer service centres (pre-trip)
- In printed brochures (pre-trip and on-trip)
- On touch screens at different locations of the city (pre-trip and on-trip)
- Via the telephone (Interactive Voice Response – IVR, automated or staffed) (pre-trip and on-trip)
- Via mobile phones by using SMS (pre-trip and on-trip)
Information systems can also provide a personalised trip planning tool (e.g. through the internet or via mobile phone giving the customer the opportunity to plan the trip by indicating the origin and destination in a fixed timeframe. Furthermore, information about walking distances when transferring vehicle or transport mode or from a location to the next public transport stop can be provided. Environmental impacts and costs of trips with different transport modes can be offered as well, including the calculation of the cheapest and most sustainable way of travel. All information should be available in a barrier free format ensuring that those who are less computer literate, people with special needs, the elderly and visual impaired and deaf persons have access to the information needed.
Impacts and benefits For the public
By improving the information on the public transport system, public transport can develop as a real alternative to private car use. An increased use of public transport can reduce congestion and local climate issues. By providing integrated information intermodality can also be supported. Furthermore, better information results in substantial time savings for current public transport customers because of the possibility of improved planning and intermodality
For individual
Each person using public transport, (or contemplating its use) can benefit from the measure since reliable and real-time information makes journeys more efficient by minimising travel and waiting times and also helps to build confidence. It facilitates access to, and use of the public transport network
For companies
Public transport companies and public transport authorities achieve a better image when providing real-time information and when using innovative information systems in their communication with the users, resulting in higher customer satisfaction. The possibility of higher income might be a long-term benefit when the measures result in higher demand for public transport. Besides passenger information, these systems can also be used for successful fleet management.
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