THE IMPACT OF DIGITALIZATION ON BROADCASTING MEDIA.

ABSTRACT

This research examined the influence of digitalization on broadcasting media using a case study of African Independent Television (AIT). Findings have shown that one of the hallmarks of digitalization of broadcasting media is access to multiple of channels by audience. It is of note that before the advent of digitalization majority of the people can only access between 1-2 channels but now with the help of DSTV, StarTime, GOTV and others more than 70 channels both local and foreign channel can be accessed even in the remote locations  through either a dish or indoor decoder. Similarly, subscription fee, epileptic power supply and other factors has been attributed to some of the challenges facing digitalization among the people. However, question now is when will Nigerian broadcasting media move total from analogue to digital transmission. The survey research method was used while some questionnaires were administered to the respondents TV audience and AIT.

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