Covert Advertising and Behavioral Change Towards Waste Management in Lagos State

Covert Advertising and Behavioral Change Towards Waste Management in Lagos State CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Technological advancements, globalization of competition, the increasing importance of information, increasingly competitive environments, and changes in consumer demographic characteristics (e.g., an increase in the number of employed women, changes in family structure) have all contributed to significant changes in marketing and advertising. Classic advertising becomes less and less effective as a result of these developments, and this is exacerbated by excessive advertising and advertisers' extravagant claims. This is one of the factors that contribute to the deficit (i.e., the decreasing reliability and quality of certain media). As a result, advertisers will use any and all measures at their disposal to...

The Economic Implication of Okada Ban in Lagos State

The Economic Implication of Okada Ban in Lagos State CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Most of of Nigeria's major cities have been rapidly growing, with Lagos at the apex of it all. The c ities serve as administrative, industrial, and commercial capitals. They are headquarters to at least 70% of the country's commercial banks, insurance companies, industries, and more than 50% of national manufacturing activities, as well as a proportionate share of skilled labor (Kumar 2011). Despite the economic and commercial importance of cities, authorities have struggled to meet the basic needs of urban residents, particularly the poor, who rely heavily on public provision of water, electricity, transport, and other services, regardless of the fact that rapid growth affects all segments of society (Odugbesan (2014). The lack of...
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