Political Advertising and Its Influence in the Electorates Choice of Candidate (a Study of Lagos Electorates)
Political Advertising and Its Influence in the Electorates Choice of Candidate (a Study of Lagos Electorates)
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Human beings have always had the need to communicate to aid decision making, because the only way to share the ideas that would eventually result in the decisions and policies is through communication. “Communication has been variously defined as the passing of information, the exchange of ideas, or the process of establishing a commonness or oneness of thought between a sender and a receiver.” (Belch & Belch, 2004)
In African societies, Chiefs would seat and meet to talk about the goings of their communities. Families would come together to discuss the right action to take in the face of conflict. Communication soon became an essential element in forums for decision making....
