Music Videos and Its Influence in Electorates Selection of Candidates (a Study of Delta Electorates)

Music Videos and Its Influence in Electorates Selection of Candidates (a Study of Delta Electorates) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Communication has always been a central and essential aspect of human life. Humans cannot live without contact and it is the only way for thoughts and information to be transmitted on from one generation to the next. According to Baran (2014), contact is the transfer of knowledge from a transmitter to a recipient. “Communication has been variously described as the exchanging of thoughts, the passing of knowledge, or the method of creating a commonness or oneness of thought between a sender and a receiver.” Belch and Belch (2003, p. 139) Communication has many purposes, including knowledge dissemination, schooling, and entertainment. These main roles are unavoidably present in our...
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