Effects of Product Innovation on the Success of Telecommunication Companies in Nigeria

Effects of Product Innovation on the Success of Telecommunication Companies in Nigeria CHAPTER ONE INTRODUCTION 1.1 Background of the study The telecommunications (telecom) market is a part of the information and communication technology industry. The market is primarily engaged in operating and providing access to facilities for the transmission of voice, data, text and video (Businesswire, 2016). Telecommunication is the transmission of information by various types of technologies over wires, radio, optical or other electromagnetic systems (ITU 2015). It has its origin in the desire of humans to have communication. According to the International Telecommunications Union (ITU), 97 per cent of the world's population lives within reach of a mobile cellular signal and 93 per cent live within reach of a 3G (or higher) network. In the...
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