Covert Advertising and Behavioral Change Towards Waste Management in Lagos State
Covert Advertising and Behavioral Change Towards Waste Management in Lagos State
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Technological advancements, globalization of competition, the increasing importance of information, increasingly competitive environments, and changes in consumer demographic characteristics (e.g., an increase in the number of employed women, changes in family structure) have all contributed to significant changes in marketing and advertising. Classic advertising becomes less and less effective as a result of these developments, and this is exacerbated by excessive advertising and advertisers' extravagant claims. This is one of the factors that contribute to the deficit (i.e., the decreasing reliability and quality of certain media). As a result, advertisers will use any and all measures at their disposal to...
