An Evaluation Of Marketing Strategy And Its Effect On Organizational Productivity
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Organizations must be competitive in order to serve targeted groups effectively, meaningfully, and sustainably through the creation of proper marketing strategies. market competitiveness in today's business climate is a result of how well businesses can design and implement strategies, but competitiveness may also influence the character of the firm's selected strategy (Hopkins 2009). Advertising, in particular, has been seen and treated as an administrative function rather than a primary organizational capability. It concentrated on options specified by market research and selection of target market, product and brand growth, promotion, and distribution methods (Dwyer 2009). As an assignment to develop, advance, and transmit excellent and administrative to purchasers and...
