The Role of Technology in Market Research in Nigeria
TITLE PAGE
Certification
Dedication
Acknowledgment
Table of Content
List of Tables
ABSTRACT
CHAPTER ONE: INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Objective of the study
1.4 Research hypotheses
1.5 Significance of the study
1.6 Scope of the study
1.7 Limitation of the study
1.8 Definition of terms
CHAPTER TWO: REVIEW OF LITERATURE
2.1 Review of concepts
2.2 Theoretical Framework
2.3 Review of Empirical studies
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research Design
3.3 Population of the study
3.4 Sample size determination
3.5 Sample size selection technique and procedure
3.6 Research Instrument and Administration
3.7 Method of data collection
3.8 Method of data analysis
3.9 Validity of the study
3.10 Reliability of the study
3.11 Ethical consideration
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Data Presentation
4.2 Descriptive Statistics
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary
5.2 Conclusion
OBJECTIVES OF THE STUDY
To investigate contemporary tools aimed at improving market research.
To investigate the extent of research tools adoption by business organizations.
To investigate the barriers to the acquisition of contemporary market research tools.
RESEARCH QUESTIONS
What are the contemporary technological tools for market research?
To what extent are have business organizations adopted contemporary technology tools for market research?
What are the barrier to the acquisition of contemporary market research tools?
