The Role of Technology in Market Research in Nigeria

TITLE PAGE      

Certification

Dedication

Acknowledgment

Table of Content

List of Tables

ABSTRACT

CHAPTER ONE: INTRODUCTION

1.1    Background of the study

1.2    Statement of the problem

1.3    Objective of the study

1.4    Research hypotheses

1.5    Significance of the study

1.6    Scope of the study

1.7    Limitation of the study

1.8    Definition of terms

CHAPTER TWO: REVIEW OF LITERATURE

2.1    Review of concepts

2.2    Theoretical Framework

2.3    Review of Empirical studies

CHAPTER THREE: RESEARCH METHODOLOGY

3.1    Introduction

3.2    Research Design

3.3    Population of the study

3.4    Sample size determination

3.5    Sample size selection technique and procedure

3.6    Research Instrument and Administration

3.7    Method of data collection

3.8    Method of data analysis

3.9    Validity of the study

3.10  Reliability of the study

3.11  Ethical consideration

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1    Data Presentation

4.2    Descriptive Statistics

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION

5.1    Summary

5.2    Conclusion

 

OBJECTIVES OF THE STUDY

To investigate contemporary tools aimed at improving market research.

To investigate the extent of research tools adoption by business organizations.

To investigate the barriers to the acquisition of contemporary market research tools.

RESEARCH QUESTIONS

What are the contemporary technological tools for market research?

To what extent are have business organizations adopted contemporary technology tools for market research?

What are the barrier to the acquisition of contemporary market research tools?

 

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