Perception of Public Relations Professionals on Public Relations Strategies That Can Be Used to Rebrand the Nigeria Police Force
Perception of Public Relations Professionals on Public Relations Strategies That Can Be Used to Rebrand the Nigeria Police Force
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
According to Gruning (2006), various researchers in the area of public relations, it is a systematized effort in order to build the corporate image and reputation of a business in social context. Globally, The worth of public relations in any organization cannot be overlooked. This is largely dependent on the fact that the public relations unit of any organization is crucial factor deciding the success of any organization by developing and fostering its corporate image. If one start to study and investigate the earlier market conditions in Indian context, then it will not be doubtful to say that it was a seller oriented market and there was not...