The Factors Influencing Consumers Attitude Towards Patronage of De-mecks Supermarkets in Umuahia, Abia State, Nigeria.
The Factors Influencing Consumers Attitude Towards Patronage of De-mecks Supermarkets in Umuahia, Abia State, Nigeria.
ABSTRACT
The aim of the study is to identify the factors influencing consumer attitudes towards patronage of De-meck’s supermarket, umuahia, Abia state, Nigeria. The major objective of the study was to determine the factors that influence consumer attitude towards patronage of De-meck’s supermarket. To achieve this, a sample of 97 respondents (showing 34 staff and 63 consumers) were administered questionnaire. The data was collected through the questionnaire. The student utilized descriptive research design. It also found among others that consumers in umuahia town always patronize to specific supermarket; however there was no evidence to prove that consumer’s demographics influenced patronage. In conclusion...