THE ROLE OF ACCOUNTING RATIO ANALYSIS IN MEASURING FINANCIAL PERFORMANCE OF A FIRM AND AIDING INVESTMENT DECISIONS

ABSTRACT

This study explains the various accoutning ratios that can be used in interpreting financial statements of businesses to determine the financial position of the firm as well as aid investors to make informed decisions. Questionnaires were distributed to 25 manament and non-management staff of MTN Uyo Office. Both primary and secondary sources of data was used for the study.The data Collected via the primary data sources were analyzed using simple averages and percentages. After ratios analysis conducted on the chapter four, mode at 95 level of confidence (5% level of significance).  Finally, it was established that ratios analysis evils business decision.

TABLE OF CONTENTS

Title Page

Dedication

Certification

Acknowledgements

Table of Contents

Abstract

CHAPTER ONE

INTRODUCTION

Background Information

Statement of Problem

Objectives of the Study

Research Question

Significance of the Study

Scope of the Study

Limitation of Study

Definition of Terms used in the Study

Reference

CHAPTER TWO

REVIEW OF RELATED LITERATURE

Introduction

Financial Statement Analysis

Parties Interested in Financial Statement Analysis

Objectives of Financial Statement analysis

Sources of Information for financial

Statement Analysis

Tools and Techniques of Financial

Statement Analysis

Uses and Objectives of Ratio Analysis

Types of Ratio Analysis

Univariate Ratio Analysis

Multivariate Ratio Analysis

Limitations of Ratio Analysis

Reference

CHAPTER THREE

RESEARCH METHODOLOGY

Introduction

Research Design

Data Collection Technique

Population

Sample Size and Sampling Technique

Instrument for Data Collection

Questionnaires Administration

Reference

CHAPTER FOUR

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

Introduction

Data presentation and Analysis

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

Introduction

Summary and Discussion of Findings

Recommendations

Conclusion

Reference

BIBLIOGRAPHY

APPENDICES