Analysis of Cocoyam (Xanthosoma Sagittifolium and Colocasia Esculenta) Marketing in Rivers State, Nigeria
Analysis of Cocoyam (Xanthosoma Sagittifolium and Colocasia Esculenta) Marketing in Rivers State, Nigeria
CHAPTER ONE
INTRODUCTION
1.1 Background Information
American Marketing Association (2004) gave a definition of marketing which views marketing as “an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” Kotler & Armstrong (1991) defined marketing as a process by which individuals and groups obtained what they needed and wanted by creating and...