Project Topics and Research on Covert Advertising (PDF)

A Correlational Study of Online Display Advertising and Consumer Behavioral Responses

A Correlational Study of Online Display Advertising and Consumer Behavioral Responses TITLE PAGE Certification Dedication Acknowledgment Table of Content List of Tables ABSTRACT CHAPTER ONE: INTRODUCTION 1.1 Background of the study 1.2 Statement of the problem 1.3 Objective of the study 1.4 Research hypotheses 1.5 Significance of the study 1.6 Scope of the study 1.7 Limitation of the study 1.8 Definition of terms CHAPTER TWO: REVIEW OF LITERATURE 2.1 Review of concepts 2.2 Theoretical Framework 2.3 Review of Empirical studies CHAPTER THREE: RESEARCH METHODOLOGY 3.1 Introduction 3.2 Research Design 3.3 Population of the study 3.4 Sample size determination 3.5 ...

Covert Advertising and Behavioral Change Towards Waste Management in Lagos State

Covert Advertising and Behavioral Change Towards Waste Management in Lagos State CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Technological advancements, globalization of competition, the increasing importance of information, increasingly competitive environments, and changes in consumer demographic characteristics (e.g., an increase in the number of employed women, changes in family structure) have all contributed to significant changes in marketing and advertising. Classic advertising becomes less and less effective as a result of these developments, and this is exacerbated by excessive advertising and advertisers' extravagant claims. This is one of the factors that contribute to the deficit (i.e., the decreasing reliability and quality of certain media). As a result, advertisers will use any and all measures at their disposal to...

Influence of Covert Advertising in Creating Awareness on the Importance of Voting in Nigeria

Influence of Covert Advertising in Creating Awareness on the Importance of Voting in Nigeria CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Technological advancements, globalization of competition, the increasing importance of information, increasingly competitive environments, and changes in consumer demographic characteristics (e.g., an increase in the number of employed women, changes in family structure) have all contributed to significant changes in marketing and advertising. Classic advertising becomes less and less effective as a result of these developments, and this is exacerbated by excessive advertising and advertisers' extravagant claims. This is one of the factors that contribute to the deficit (i.e., the decreasing reliability and quality of certain media). As a result, advertisers will use any and all measures at their...

Tags: Project Topics and Research on Covert Advertising (PDF)

A Correlational Study of Online Display Advertising and Consumer Behavioral Responses

Covert Advertising and Behavioral Change Towards Waste Management in Lagos State

Influence of Covert Advertising in Creating Awareness on the Importance of Voting in Nigeria